Students to Create Super Bowl Ad for Chevy
College students across the country could have their idea for a Chevy ad watched by more than 140 million viewers during next year's Super Bowl thanks to a new Chevrolet promotion.
College students across the country could have their idea for a Chevy ad watched by more than 140 million viewers during next year's Super Bowl thanks to a new Chevrolet promotion.
Denny's is revving up excitement around a new scratch-off promotion with Coca-Cola that dangles a chance for customers and racing fans alike to ride along with some of their favorite NASCAR Nextel Cup Series drivers.
GMC, a division of General Motors, is steering its largest marketing campaign straight to Monday Night Football where it dangles 16 trucks in 16 weeks as sweepstakes prizes.
Canon USA, Inc. has tapped former NFL quarterback Archie Manning and sent an e-mail blast to more than 2 million Canon loyalists as part of a campaign that dangles a trip for four to next year's Super Bowl as a grand prize.
The Home Depot is putting on a show this month with a cast of diverse brands.
Jay Pearcy got some great news: he is the winner of an Anheuser-Busch contest that sends him and three buddies to one of the world's most popular destinations for beer lovers—the Oktoberfest in Munich, Germany.
Pokémon USA is riding high with Amtrak and Viz Media under a new sweepstakes that will send a family of four to the Big Apple to tour the company's headquarters.
Levi's brand is on the hunt for a few good faces to star in its spring 2007 advertising campaign, and is hitting college campuses as part of a nationwide search.
BIC USA is tapping pop culture for two separate promotions targeting different audiences for different products.
AT&T Inc. is calling on college football fans to move from spectator to producer in a promotion that lets them create customized videos of their favorite football teams and a chance to win prizes.