Best Western Ties Instant-Win Game to Loyalty
Best Western is out with an instant-win game designed to boost membership of its loyalty program.
Best Western is out with an instant-win game designed to boost membership of its loyalty program.
Visa USA is charting several option plays for its National Football League marketing campaign, starting with a TV spot touting the New Orleans Saints and their fans supported by a host of promotions.
Denny’s is offering college scholarships and the chance to appear on ESPN to top high school bowlers around the country.
Disney Stores is out with a sweepstakes offering the chance to win a trip to Walt Disney World Resort
Jimmy Dean is about to hit the road to sample its products.
College football fans will get a chance to see the BCS National Championship in person by voting for the AT&T All-America Player of the Week wirelessly.
Talbots Kids is calling on young artists. The retailer is out with a contest that will put the winning masterpiece on T-shirts to be sold in company stores.
Any social-networking marketer will tell you that there’s almost nothing easier than getting Web visitors to talk, photograph or video their pets and share that material on the Internet.
Coors Light has added two new National Football League teams as sponsorship partners this season, as it expands relationships with two others.
Who is Shirley Seaman? She is the grand prizewinner in the Jeopardy Google Daily Challenge.