Social

• Engagement

  Spring Break 101

  Spring Break is weeks away and nothing is going according to plan. Two sponsors have dropped out, three more want in. You’re short on field staffers,

• Engagement

  Road Work

  So you’re thinking about getting a 53-feet-long, doublewide, expandable trailer with a giant, hydraulics-enhanced replica of your product for that national

• Engagement

  Extending the Event Online

  The best marketing events create an experience in which consumers become so engaged that they drive the event’s momentum and its success. The challenge

• Engagement

  Warped Views

  Go backstage at The Vans Warped Tour and you come home with Yoo-Hoo on your lips. It’s funny how a guy can get to like Yoo-Hoo in one afternoon. The distinctive

• Engagement

  You Have to Be There

  If you’ve been to a seminar or cocktail party lately, you know the buzzword du jour is “experiential marketing.” In this issue, managing editor Dan Hanover

• Engagement

  Charging Forward : Energizer buys a Magic Bus ticket for the fall.

  He may keep going and going, but even that peppy rabbit needs a ride every now and then.Next October, battery maker Energizer Holdings’ hippity-hoppity

• Engagement

  VOTES: Pop Goes the Century

  With its 150-plus malls nationwide brimming with shoppers during the holidays, Indianapolis-based Simon Property Group and partner Pepsi-Cola, whose Joy

• Engagement

  Your Tax Dollars at Work: Compaq uses street tactics to spur federal sales.

  For federal employees, Washington DC’s summer heat wave was business as usual. For Compaq Computers, it was a marketing breakthrough.Compaq launched a

• Engagement

  Checkout

  Shopping Is Thirsty Work The outlet mall moguls at Prime Retail are pinning their promotional plans on cans of Coca-Cola. The Baltimore-based property

• Engagement

  Chugging Along

  Jim Page doesn’t think much about the breakfast table these days. Page is the ringleader for Dean Food Co.’s $13 million rollout of Milk Chug, resealable