Social
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Engagement
Panasonic Mobilizes to Reach Young Bilingual Crowds
Panasonic Consumer Electronic Co. has launched a bilingual mobile marketing promotion to increase awareness among the young crowd. The Save Your Summer,
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Engagement
Bender/Helper Opens Entertainment Marketing Company
Public relations firm Bender/Helper Impact has opened an entertainment marketing services company, Entertainment Impact. Steve Honig was named general
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Engagement
Johnson & Johnson Launches Canadian Beach Patrol
Johnson & Johnson will patrol Canadian beaches this summer to tout its Neutrogena skincare brand. Teams of Neutrogena Sungards will comb the beaches to
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Engagement
Avon takes its Show on the Road
Avon, in partnership with Q-Tips, hit the road last month with a custom-built trailer that transforms into a beauty salon to showcase its wares and support
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Engagement
Mr & Mrs T Taps Events and Sweeps in $5 Million Campaign
Mr & Mrs T last week unleashed a summer program for its Premium Blend Bloody Mary Mix with star-studded events and a sweepstakes. Spending is estimated
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Engagement
R.J. Reynolds Drops Event Marketing Agency
R.J. Reynolds Tobacco Co. last week severed its relationship with DraftWorldwide’s Group III Promotions unit (a specialist in live events) as the consumer products company continues to refocus is marketing strategy.
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Engagement
CHASING THE ROI GRAIL
In these days of metric-mania, it is popular practice for many marketing messiahs, brand builders and retail gurus to approach a return on investment
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Engagement
Street Guerrillas
The roster of marketing agencies just got bigger. Claiming it wants to tackle both traditional and alternative marketing, Los Angeles-based Mosaic Media
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Engagement
Spring Break 101
Spring Break is weeks away and nothing is going according to plan. Two sponsors have dropped out, three more want in. You’re short on field staffers,
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Engagement
NECESSARY ELEMENTS
Concepting: Matching creative to clients’ needs sounds obvious, but make sure the overriding idea is nailed. Miss the mark with concepting, and no matter