Social
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Engagement
Eyes Have It
If a young college student has trouble remembering the color of his girlfriend’s eyes, never fear. He won’t be sent to the doghouse this time. Vistakono,
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Engagement
Anti-Smoking Campaigns Kick Off
Truth, the national youth smoking prevention campaign, is preparing to launch its annual summer tour–truth Orange–designed to connect with young people in their own communities and counteract the marketing and manufacturing tactics of the tobacco …
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Engagement
HP Takes Tech On the Road
SMILE! YOU’RE ON HEWLETT-PACKARD’S CAMERA. Thousands of consumers are taking pictures of themselves simulated in a hot-air balloon race or wheeling down
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Engagement
Street Smarts
U.S. marketers spent an estimated $152 billion on event marketing in 2003, up about 15% from the year before. Spending will rise another 15% to 20% in
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Engagement
Pro Sports & Entertainment Buys Core Tour
Sandbox Marketing, LLC has sold its Core Tour, a nationwide action sports and music festival tour, to Pro Sports & Entertainment, Inc., owner, operator
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Engagement
Rock and Rollin’ Across America
TO CELEBRATE the 50-year anniversary of rock roll, Hard Rock Caf International has teamed with Pepsi to launch a tour headed to more than 15 cities this
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Engagement
Volvo Launches S40 in $3 Million Push
Volvo Cars of North America is running an estimated $3 million tour and online sweeps to launch its S40 sedan this spring. Volvo partners with Virgin
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Engagement
Best Western Teams Up With NASCAR
Celebrating its partnership with NASCAR and its sponsorship with racer Michael Waltrip, Best Western launches the Win With Waltrip bonus offer. The promo
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Engagement
Faultless Starch Targets Rodeos
Laundry starch isn’t generally the stuff of cowboy lore, but Faultless Starch is playing the niche anyway. The tiny Bon Ami Co. brand hitches up with
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Engagement
PartyPoker.com Sponsors Lingerie Bowl after Dodge Pulled out
Poker Web site PartyPoker.com has stepped in as the title sponsor of the controversial Lingerie Bowl airing Super Bowl Sunday after DaimlerChrysler Corp.