Social
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Demand Gen
Consumer Engagement Strategies for Brands in the Era of Social Distancing
Following are several strategies employed by brands during lockdown.
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Acquisition
TikTok Courts SMBs With Self-Serve Ad Platform and $100 Million in Credits
TikTok hopes that optimized targeting methods will help SMBs gain exposure with new audiences.
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Demand Gen
Mastercard’s ‘Priceless Experiences’ Leverages Golf Champions for Virtual Events
Mastercard offered up an array of free digital events on its social and digital platforms open to the general public.
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Social
Adidas Diversity Policies Under Fire, Pernod Ricard Takes Proactive Approach
The Facebook boycott for its policy toward hate speech has inspired other brands, like Pernod Ricard, to take a more proactive approach.
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Digital
Five Ways to Pinpoint Martech Inefficiencies During COVID-19 Economic Fallout
Companies should examine their martech stacks in order to determine potential cost savings.
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Acquisition
How Small Businesses Can Use Social Media Platforms During the Pandemic
How companies can use social platforms to communicate with customers during the pandemic.
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MarTech
Brands Boycott Facebook for Policies Toward Hate Speech
A growing number of brands have paused advertising spend on Facebook at least for the month July in support of the #StopHateForProfit campaign.
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Engagement
How Brands Can Join the Conversation About Racial Inequality: Four Considerations for Marketers
Considerations for marketers who want to participate is the diversity conversation.
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Digital
Media, Esports Companies Weigh In on Protests, Express Support for Black Lives Matter
Brands spanning a variety of industries have weighed in on the protests and civil unrest happening across the globe this week.
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Acquisition
Marketers on Fire: e.l.f. Cosmetics CMO Kory Marchisotto
A conversation with e.l.f. Cosmetics’ CMO about the brand’s recent refresh, incredible TikTok success and consumer insight-focused approach.