Social
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Social
The Best 2013 Social Marketing Campaigns
This review of some of the best social marketing campaigns—Nivea, Lowes, Honda and others—offers great tips for 2014.
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Social
Are Teens Really Unfriending Facebook?
There are indications that Facebook is vulnerable to a downturn in teen usage reinforced by a quarter-to-quarter dip in daily usage by younger US teens.
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Social
Listen and Learn: Observing Your Customers’ Online Behavior
B2B marketers who want to use social media as an engagement tool should first take a step back and listen to what their customers and prospects are doing online.
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Social
Overlooked Ways to Double Pinterest Followers: Infographic
A Pinterest account holds little value without an active and engaged community. This handy infographic often overlooked ways to help.
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Social
5 Ways to Improve Social Listening
Are you social listening? There are so many lost opportunities when you aren’t alerted or you don’t respond when your brand is mentioned—good or bad.
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Social
3 Reasons You Can’t Measure Social Marketing ROI
“Social media ROI” is a fallacy doomed by our inherent need to quantify everything around us—even human behavior, conceptions, and goodwill.
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Social
A List of 22 Social Media Management Tools
This list of social media management tools likely includes some you’ve heard of—Sprout and Social Talk—and some you haven’t—MediaFunnel and Sprinklr.
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Social
5 Things CMOs Should Think About Before Committing to Social Media Management Tools
There’s a lot of social media management tools out there and it takes time to pour through which might work best for you. This article can help.
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Social
10 Ways to Reach Younger Audiences with Social Media
Here’s 10 tips that mature brands can rely on to create and uphold a strong social media presence to keep customers engaged.
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Social
Infographic: 5 Social Media Marketing Predictions for 2014
nds and marketing technologies will drive innovation in social media marketing this year.
