Events
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Engagement
Goin’ Country
In 1932, the grandfather of country music, Jimmie Rogers, mournfully sang in Gambling Polka Dot Blues of taking on the big rollers in town and losing it all. His musical descendants, however
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Engagement
Hard Traveling
A first-time tour manager reflects on the good, the bad and the armadillos
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Engagement
It’s For You
Firefly Mobile has rung up twice as many sales as expected since launching its kid-friendly cell phone last summer. The Firefly phone has no keypad just
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Engagement
Swap Meet
Olay skin care is enticing consumers to try its products by offering a free bottle of Total Effects 7x Facial Moisturizer in exchange for a used department
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Engagement
Schoonover to Replace McCollough at Circuit City
Circuit City will have a new CEO come March 1. Philip Schoonover will take charge of the electronics retail chain then, replacing W. Alan McCollough, who will retire. Schoonover has been Circuit City president for just under one year; he joined the …
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Engagement
Federated Readies Regional Management
Federated Department Stores last week announced its senior management lineup as the retail giant digests its August purchase of The May Department Stores Co. The slate shifts around current regional executives across Macy’s and May-owned retail chains. …
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Engagement
Dunkin’ Donuts Targets Health Clubs with Sampling Program
Dunkin’ Donuts is rolling out a sampling program to more than 200 Northeast health clubs to promote its new Latte Lite drink, a 0% fat product.
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Engagement
Schick Revved Quattro with Sampling
Schick is wrapping up a workplace sampling effort for Quattro for Women that caps a launch year full of tour dates, sampling flights and tongue-in-cheek premiums that play up the razor’s high-performance roots.
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Engagement
Festival Media – Event Marketing Trends Report
When Bank of America launched its Keep the Change savings program in
September, it faced a challenge common to marketers in the financial sector:
How to build a tangible experience around the intangible benefits of tucking
away even small amounts in a savings account? -
Engagement
Domino’s Customers Get Free Coca-Cola Zero
Coca-Cola has partnered with Domino’s Pizza to sample its Coca-Cola Zero beverage in a week-long event.