Events
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Engagement
Toys ‘R’ Us Shutters 75 Stores, Converts 12 More
Toys ‘R’ Us, Inc. will close 75 stores and cut 3,000 jobs this spring in an effort to rebound from sales declines. The 680-store chain will shutter under-performing stores nationally and convert another 12 stores to its Babies ‘R’ Us format. Toys ‘R’ Us …
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Engagement
Home Depot Buys Hughes Supply, Chem-Dry
The Home Depot will buy construction supply distributor Hughes Supply for $3.47 billion to expand its business-to-business division. Atlanta-based Home Depot will add Hughes to its Home Depot Supply division, doubling that unit’s sales to about $12 …
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Engagement
SI For Kids Scores Soccer Partnership
Sports Illustrated For Kids is teaming up with Team Championships International to kick off a yearlong effort that will bring together 750 soccer teams and 4,500 players to attract new subscribers. The three-day 2006 Kick-it 3-on-3 Soccer Shootout Tour …
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Engagement
Bally Offers Fitness for Free
Just in time for New Year’s resolutions to get in shape, Bally Total Fitness unleashed a new promotion this month to draw families to its fitness centers.
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Engagement
Brands Back SI For Kids Snow Search
Cartoon Network and Kids WB! have signed on as official sponsors of the 2006 Sports Illustrated For Kids Next Snow Search, a season-long quest to find the best kids (ages 9-13) on skis and snowboards. In its third year, the Next Snow Search consists of …
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Engagement
Fisher-Price Celebrates Three Kings Day
Fisher-Price celebrates the Hispanic holiday El Dia de los Reyes Magos (“Three Kings Day”) with a limited-edition toy set and promotions throughout the Southwest. Fisher-Price marks the Jan. 6 holiday— Latino tradition that celebrates the arrival of the …
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Engagement
Linens ‘n Things Set Merger Vote
Linens ‘n Things has set a Jan. 30 special shareholder meeting to vote on the $1.3 billion sale of the company. Shareholders will be asked to approve the retailer chain’s sale to a new, unnamed company controlled by Apollo Management, for $28 a share. …
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Engagement
Central Mission
Procter & Gamble lent its branding muscle to Family Dollar stores for an image makeover touting Big Brands. Small Prices, putting Family Dollar’s brand
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Engagement
Spring Planting
Grocers are gearing up for a second helping of organic foods marketing this spring. About 20 natural food marketers and 47 grocery chains have signed
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Engagement
The Morning After
This year’s Event Marketing Trends Report shows that one-offs just don’t cut it any longer, as marketers extend brand relationships far beyond the event, looking for long-term returns