Topic

Events

  • Engagement

    Blanketing the Beach

    In the span of a month, beach locales such as Panama City and Daytona in Florida, South Padre Island in Texas, as well as offshore hotspots like Cancun and the islands of the Caribbean will swell with

  • Engagement

    New York Times, Jeopardy Team for Joint Promo

    The New York Times is joining forces with TV quiz show Jeopardy to print daily questions from the hit show to boost the game show’s audience and, likewise, newspaper readership.

  • Engagement

    Marketers Open New Venues for Super Bowl Ads

    Marketers plan to make hay with the big bucks spent on each Super Bowl ad this Sunday by extending the creative well beyond Game Day. With spots costing an average $2.4 million, plans call for spreading the message across multiple channels, including iPods and cell phones.

  • Engagement

    M&Ms Sweeten Oscar Night

    M&Ms is sending Red and Yellow to the Oscars again this year. The candy brand is sponsoring a slate of Oscar-themed promotions with Loews Theaters, Blockbuster and Ralphs supermarkets….

  • Engagement

    Timberland Launches On-Pack ‘Nutrition Label,’ Call for Action

    Taking a lead from CPG companies, footwear and apparel company Timberland plans to roll out new packaging that will include a “nutrition label” detailing how and where the product was manufactured and its impact on the environment.

  • Engagement

    Cutting Edge: P&G to Spend Big on Razor Launch

    Procter & Gamble is spending a reported $6 million for two Super Bowl ads to show off its new Gillette Fusion five-blade razors….

  • Engagement

    Jones Soda Debuts Valentine’s Pack, Sends Some to Troops

    Jones Soda Co. is out with packaging designed specifically to boost sales around Valentine’s Day. The red and pink limited-edition pack includes two bottles of “Love Potion No. 6” or specially flavored Jones soda lip balm, a CD samplers of songs by Sony BMG recording artists and a coupon book for two free bottles of personalized soda…

  • Engagement

    SunChips Begins Komen Marathon

    Frito-Lay has begun a yearlong campaign supporting SunChips’ sponsorship of the Susan G. Komen Breast Cancer Foundation. SunChips has signed as the official sponsor of Komen’s Race for the Cure Series National Volunteer Recognition Program. The brand …

  • Engagement

    Wal-Mart, 5 A Day Play with Curious George

    The folks behind 5 A Day are bringing Curious George to 2,000 Wal-Mart stores next month. The Produce for Better Health Foundation teams with Wal-Mart Stores for an in-store promotion pegged to the Feb. 10 premiere of Universal Studios’ animated film …

  • Engagement

    Valassis Sues Top Rival

    Marketing giant Valassis Communications is claiming that its top competitor is using brutal images of beatings from an Al Capone flick as one way to gain an unfair advantage in the sale of both newspaper FSIs and in-store ads and promotions. The …