Events
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Engagement
V-Cast Heads to CIAA Basketball Tournament
Continuing its launch of the V-Cast phone, Verizon Wireless is taking its act to the Central Intercollegiate Athletic Association’s 2006 Basketball tournament as a sponsor targeting African Americans.
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Engagement
Toshiba Introduces HD DVD to U.S. with Tour
Toshiba America Consumer Products LLC kicked off a tour last week to launch its first U.S.-marketed high-definition DVD players.
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Engagement
Gillette and Schick Settle: Gillette Holds Flip Card Stunt
After years of legal wrangling, Gillette and Schick have reportedly reached a settlement that puts an end to the majority of long-running disputes over patents and advertising claims.
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Engagement
RadioShack to Close 400 to 700 Stores
RadioShack Corp. will close 400 to 700 stores as part of its plan to turn around slow sales growth.
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Engagement
JCPenney to Open Traveling Virtual Superstore
JCPenney is set to open a virtual store in New York City where customers can purchase the company’s products at interactive kiosks in a spectacular initiative the company said is its largest branding event ever.
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Engagement
Coca-Cola Bottlers Sue Over Direct Deliveries to Wal-Mart
Following a move beyond its basic distribution method, Coca Cola Co. is facing a lawsuit brought by dozens of its bottlers.
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Engagement
RJR Lawsuit Against Retailers Continues
R.J. Reynolds Tobacco Co. is still waiting for an initial ruling in a $20 million lawsuit it filed in September against 20 retailers, wholesalers and individuals for alleged fraud using RJR’s buy-down trade promotion program and its consumer coupons.
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Engagement
NASCAR Experience Races to Checkers Restaurants
Checkers Drive-In Restaurants, Inc., the Official Burger and Drive-Thru Restaurant of NASCAR, has teamed up with Coca-Cola to drive the NASCAR experience to its double drive-thru restaurants across the country.
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Engagement
Glad Products Dresses for Mardi Gras
Glad Products Co. has added NFL quarterback Eli Manning to its crew for Glad’s Mardi Gras sponsorship and promotions.
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Engagement
Sirius Samples to La Quinta Guests
Hotel chain La Quinta and Sirius Satellite Radio are running a joint promotion that lets business travelers sample and even win Sirius service.