Topic

Engagement

  • NICKELODEON

    Attractive young entertainment industry executive boosts the popularity of her network’s substantial cartoon properties by connecting characters to kids

  • Account-Specific Spotlight: Salt Lake City

    Looking for solutions selling ideas? Check out Salt Lake City. The hometown of American Stores is the No. 1 city for aisle markets, in 97 percent of supermarkets.

  • Universal, Kmart To Go Steady Next Fall

    Universal Studios Consumer Products Group signed a deal with one retailer – Kmart Stores – to launch two product lines. Some licensed apparel for both

  • Reel Deals

    Sneak previews of film projects open to promo partnersTOY STORY 2 (Buena Vista Pictures) Estimated Release Date: November 1999 Starring: The voices of

  • New Line Digs In for Nail Deal

    Makeup company Hard Candy will unveil its latest product on the fingers of Alicia Silverstone during her new movie next month.Silverstone was the first

  • Schweppes and Lerner team with Broadway

    NEW YORK Schweppes will activate its Live Broadway sponsorship with a national holiday instant-win sweepstakes. The promo will be on specially marked

  • Come Together, Right Now! Gro-cer-y.

    Think back for a moment. Close your eyes and imagine it is January of 1998. You were nice and calm and figured you had everything in place. Your co-marketing

  • E! TV Hits Theaters

    LOS ANGELES Tired of completing the same Jumbles as you wait for the feature film to start? Well, E! Entertainment Television is coming to the rescue.

  • Malling The Teen Scene

    Mall of America is looking for sponsors to fund a teen center in the Bloomington, MN, mega-mall. Management is talking with Pepsi-Cola and is expected

  • Give Israelis What They Want: Free Stuff

    Israelis love receiving presents, worship the word “free,” and long for the exhilarating feeling of knowing that we’ve won something others haven’t. We