Engagement
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Engagement
Music to Marketers’ Ears
I just got back from a concert at the Charlotte Motor Speedway. It’s really an event that you have to see to appreciate,” Jeff Slater recounts. “There
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Engagement
Musical Youth: Sears re-targets teens with pop singer Christina Aguilera.
Sears Roebuck and Co., Hoffman Estates, IL, continues its cool-kid marketing makeover this summer, this time enlisting pop singer Christina Aguilera for
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Engagement
Off Target
I curse when I pass the construction site out on Highway 3.The site is for a Target store opening in September. I’m not the only one who curses over that
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Engagement
Retailtainment Today: The `wow’ factor pushes revenues up 5.1 percent.
The endless pursuit of loyal customers – an effort now intensified by the online shopping phenomenon – has retailers sprucing up their stores and giving
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Engagement
As Easy as ABC: Barney teaches Lyrick Studios, Wal-Mart to play nice.
Once considered a Pokemon-level fad, Lyrick Studios’ Barney & Friends quietly turned into an evergreen property in the late 1990s. But such staples of
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Engagement
Musical Confections: Just Born hits high notes with Atlantic Records’ help.
Candy maker Just Born, Inc., Bethlehem, PA, has historically carved out comfortable market share with low-key promotional campaigns. Its Mike & Ike brand
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Engagement
TOP OF THE P-O-P
Heritage Partners, Boston, acquired P.O.P. Displays International, a Woodside, NY-based company with operations in the U.S., U.K., and Portugal. The deal
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Engagement
Austin-tacious!: A cast of thousands helped New Line teach the world to shag.
If you see one movie this year, see Star Wars. But if you see two, see Austin Powers: The Spy Who Shagged Me.” With those lines, voiced in a teaser TV
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Engagement
What’s In-Store: Tips for avoiding hidden in-store sampling costs.
In-store sampling time and again proves to be an effective marketing tactic for new products, product relaunches, or brand re-enforcement. The impact
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Engagement
Unfamiliar Haunts
Forget the frights of Halloween. True terror for any movie studio is marketing a major theatrical release that’s anchored by little star power, a title