Engagement

• Engagement

  Craving Entertainment

  Would you pay $26.75 to let your kids roam around inside a cereal commercial for an hour? I did. Once. It was a family trip to Mall of America and finally,

• Engagement

  WHAT A TRIP!

  As experiential marketing moves from buzzword to mainstream strategy, brand managers are intensifying their quests to connect with consumers in new ways

• Engagement

  DEPARTMENT STORES: Fashion and Compassion

  Few retail sectors have it tougher than department stores these days. As mass merchandisers enhance soft goods and cosmetics offerings, niche specialty

• Engagement

  Clutter: Extras, Extras!

  Don’t stop the presses. Rebates, celebrity endorsements, games, sweepstakes, and contests, cross-promotions, and coupons galore make in-print promotional

• Engagement

  Special Report: Entertainment Overdrive

  It’s summer and consumers are exploring the great outdoors. So what’s a cable network to do when many of its viewers hit the beaches and parks? Join them,

• Engagement

  Straight to the Source

  Getting out of the office much this summer? No, we’re not talking about the 19th hole, the beach, or the endless stream of barbecues filling up the date-book.

• Engagement

  Clutter: More Than Meets the Eye

  Don’t blink or you’ll miss them. Seriously. PROMO’S four-hour run through one of Stop & Shop’s Norwalk, CT, stores was a lesson in the clean store policies

• Engagement

  Special Report: Cable Casting

  Twenty years ago, an upstart New York City-based network called MTV burst onto the scene with a sweepstakes giveaway that awarded not just a trip to an

• Engagement

  Clutter: Mall Bawl

  The Mall of America home to three Victoria’s Secrets and five Gap stores just got better: General Mills’ Cereal Adventure is open, blaring out its contribution

• Engagement

  Clutter: Station to Station

  When Bruce Springsteen sang, There’s 57 channels and nothing’s on, he may have been speaking about the advertising. There certainly is plenty on. While