Engagement
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Direct Marketing | Print
Mangled Mail
The U.S. Postal Service thought it was doing something good when it started installing automated flat sorting machines last year. These sorters work faster
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Direct Marketing | Print
JCPenney to Mail Newly Formatted Christmas Catalogs
JCPenney will send out 10 million copies of its Christmas Catalog this fall. The redesigned catalog will feature merchandise grouped by themes such as “gifts under $25,” “gifts for him or her,” “gifts for home” and “gifts for nostalgic memories.”
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Engagement
McTunes
RADIO DISNEY tunes in to McDonald’s Mighty Kids Meal this month with CDs as premiums, its first tie with McDonald’s (and McDonald’s second go at a separate
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Direct Marketing | Print
PRC Endorses Mail Tracking Service
Confirm, a mail tracking system proposed by the U.S. Postal Service, has been endorsed by the Postal Rate Commission and probably will be adopted in the
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Engagement
Sparkle Country
It happens every day to celebrities people approach them in stores, on the street, in airports, asking, Are you Country singer Lee Ann Womack doesn’t
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Engagement
Sample Size
IT’S EVERY PROMOTION professional’s mantra: When times get tough, is always the first thing that gets cut. These days, the
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Engagement
Ice Age Cometh
Twentieth Century Fox Home Entertainment, Century City, CA, scored more than $85 million in promotional support for the Nov. 26 home video release of
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Direct Marketing | Print
Wine Country Living Returns to Direct Mail
After a five-year hiatus, Wine Country Living began using direct mail again last month in a push to find new subscribers. The campaign, backed by a $200,000
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Engagement
TV Guiding
Searching for that perfect TV tie-in, but just don’t have the resources to hook up with Friends or The Simpsons? Never fear. PROMO is here to give you
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Engagement
In-store Services: Retail Wrangling
Spending on in-store services declined despite an increased focus on in-store marketing in 2001. Chalk it up to the economy. Last year’s slowdown led