Engagement
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Direct Marketing | Print
Gold Points Returns to Postal Mail
Despite being 10 times more costly than e-mail, Gold Points Rewards plans to send out 50,000 postal mail pieces each month during 2003 at a cost of roughly
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Direct Marketing | Print
USPS Bilked in Postage Scam
A direct mail lettershop and its production manager bilked the U.S. Postal Service out of millions of dollars by falsifying reports and using them to
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Engagement
A word from the roadies
The summer concert season is beckoning, but before you slap your brand’s name on that tour bus, listen up to seven tips from true roadies agency marketers
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Engagement
Living the Image
Vicki Saunders has been dressing for the prom since December. The Seventeen Magazine director of marketing development chaperones a six-month party that
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Direct Marketing | Print
Young Women Prefer Direct Mail for Healthcare Offers: Survey
Want to reach young women concerned about their health? Forget MTV
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Direct Marketing | Print
Mailers, Write the President Today
By now, direct marketers should have heard the fantastic news about the Office of Management and Budget’s recalculation of the U.S. Postal Service’s Civil
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Direct Marketing | Print
NO LAUGHING MATTER
Did you hear the one about the copywriter who created hilarious direct mail packages? If you said no, don’t feel left out of the loop. Humor is one of
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Direct Marketing | Print
Mailer Groups Laud Bush Postal Commission
Most observers applauded President Bush’s creation of a commission to explore the U.S. Postal Service’s mission and operations. But some news reports
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Data Driven ROI
The Joys of Remailing
When PraiseBanners mailed 10,000 1999 catalogs last August, the religious pennants-and-flags company cut its storage fees and generated more than $25,000
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Direct Marketing | Print
The Catalog Underachievement Awards
You’d never know that mail volume is down from looking at my overflowing mailbox, which can be packed with more than 20 catalogs a day. There’s just no