Engagement
-
Direct Marketing | Print
Geerlings & Wade Ramps Up Prospecting
Geerlings & Wade Inc. has returned to prospecting in 2003 after two years of mailing mostly to existing customers. The firm, a direct marketer of wine
-
Direct Marketing | Print
DRUG MONEY
Supermarkets do it, pet stores do it, mass retailers everywhere do it. For winning over finicky customers, key tags the portable, scannable consumer discount
-
Direct Marketing | Print
Lillian Vernon Questions 1999 Enron Contract
Striking a deal for a collar hedge contract can protect catalog companies against fluctuating paper prices. Lillian Vernon Corp. signed such an agreement
-
Direct Marketing | Print
Mail: Stepchild Poised for a Comeback
There was a time when the term direct marketing was virtually synonymous with what others called direct mail marketing. Over the past two decades, the
-
Engagement
Ask the pharmacist
Few areas of retailing have experienced greater change than the drugstore business in the last generation. The drugstore of today is separated into two
-
Direct Marketing | Print
Bookspan Rolls Out Hispanic Book Club
Hispanics, now the largest minority in the United States, are being targeted in a major push by Bookspan for its Spanish-language book club Mosaico. The
-
Direct Marketing | Print
Can the Small Cataloger Compete?
This past holiday season, as many as 25 catalogs hit my mailbox daily. The mailman acknowledged that the local post office simply couldn’t keep up with
-
Engagement
CHASING THE ROI GRAIL
In these days of metric-mania, it is popular practice for many marketing messiahs, brand builders and retail gurus to approach a return on investment
-
Engagement
SCION OF THE TIMES
For the launch of the new Scion, carmaker Toyota has gone against the grain. The company has run no TV ads, salesmen at its dealerships do not speak to
-
Engagement
Street Guerrillas
The roster of marketing agencies just got bigger. Claiming it wants to tackle both traditional and alternative marketing, Los Angeles-based Mosaic Media