Engagement
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Engagement
Live from The Incentive Show: NAAG Examines Consumer Promotions Increases
Consumer promotions have come under increased scrutiny by the increasingly powerful National Association of Attorneys General. The NAAG has been aggressive
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Engagement
Live from The Incentive Show: New Products and Services Abound
Exhibitors were pushing their wares Tuesday at The Incentive Show. William Sonoma is increasing the number of sets that it offers as incentives through
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Engagement
R.J. Reynolds Drops Event Marketing Agency
R.J. Reynolds Tobacco Co. last week severed its relationship with DraftWorldwide’s Group III Promotions unit (a specialist in live events) as the consumer products company continues to refocus is marketing strategy.
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Engagement
INCENTIVE SHOW TAKES ON A NEW FOCUS
The Incentive Show may look a little different this year with its new name and revamped focus. Formerly called New York Premium Incentive Marketplace,
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Engagement
HULKamotions
If only Bruce Banner would get glad instead of getting mad, he might not turn into a scary green monster, but into a proper spokesperson for The Glad
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Engagement
Cracker Jack strikes out
In the spring of 1991, at the apogee of baseball card collecting phenomena, Borden’s Cracker Jack introduced a line of limited-edition, mini-baseball
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Engagement
Retailored to Fit
After dropping off by six percent in 2001, spending on in-store services gained ground last year, jumping 2 percent to $867 million, despite a weakened
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Engagement
Walk like a Winner
In January, the Promotional Products Association International, Irving TX, hosted its 45th annual PPAI Golden Pyramid Awards ceremony at PPAI EXPO in
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Engagement
Brands Beware
There’s a new twist to the old marketing adage, Give away the razor and sell the blades. Renegade Web site FreeRazor.com is riding the coattails of Gillette
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Direct Marketing | Print
Geerlings & Wade Ramps Up Prospecting
Geerlings & Wade Inc. has returned to prospecting in 2003 after two years of mailing mostly to existing customers. The firm, a direct marketer of wine