Engagement
-
Engagement
Online Loyalty Program Boosts Danish Newspaper’s Readership
An online loyalty program has helped boost reader loyalty and satisfaction for EkstraBladet, the largest single copy newspaper in Denmark. About 30,000 readers have opted-in to the Ekstrapanelet program, while another 16 participate in the Sportspanelet …
-
Engagement
Dual Rewards Programs Dangling Seal Concert
JetBlue Airways has joined American Express’s rewards program. As part of the deal card members enrolled in the American Express Member Rewards program will be able to transfer points directly into TrueBlue, Jet Blue’s Flight Gratitude program. To …
-
Engagement
UPromise Adds Dry Cleaning to Loyalty Program
UPromise has extended its college-savings program to include dry cleaners. The company cut a deal with marketing firm Signature Channels to let UPromise’s 5 million members earn a 3% rebate from dry-cleaning bills. Rebates are deposited in members’ …
-
Engagement
Fuel Partnership Pumps Up Premiums
With the price of gasoline skyrocketing higher each week, premiums that lower the cost of filling the tank are sure to get attention. A program presented last week by CCISTech lets retailers without fuel outlets cross-market their grocery products with …
-
Engagement
AAdvantage Members Check Out Vegas Sweeps
American Airlines is running an online sweeps to teach AAdvantage members about its check-in services. The Vegas Check-In Challenge will award a grand prize of 50,000 AAdvantage miles, a trip for two to Las Vegas and entry in Harrah’s separate Set for …
-
Engagement
Best Buy Uses Instant-Win to Promote Elton John DVD
Elton John has plenty of fans and Best Buy knows it. The company is incenting customers to buy the Elton John four DVD set, Dream Ticket, with an in-pack instant-win game. One boxed set will have a Golden Ticket inside that gives the winner and three …
-
Engagement
Nintendo Rewards Store Employees Selling its Products
Nintendo wants employees at Hollywood Video to steer customers to its products this holiday season and has launched an employee rewards program to make sure it happens. Nintendo sells its line of consoles, games and accessories at Game Crazy, a retail …
-
Engagement
The Gift of Music: New Cards for Digital Downloads
A new card product from CFS lets marketers add downloadable digital music to their play list of premiums. The free music is delivered through a custom printed card and personal identification number (PIN) that allows the cardholder to download licensed …
-
Engagement
Microsoft Tour Targets Families at Play
Microsoft Corp. brings window-shopping to soccer moms with a 30-city tour touting Windows’ new Media PC. Microsoft drives home Media PC sampling The WoW: The Windows on Wheels Experience shows how the Media PC simultaneously controls all household …
-
Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Exposures Frames “Boo-tiful” Memories Exposures catalog capitalizes on the upcoming Halloween celebration in its Holiday Preview 2004 book. The Halloween 2004 Frame ($24) is featured front and center on a deep orange cover decorated with a sprinkling of …