Engagement
-
Direct Marketing | Print
Meet the Broker: Diane Dubocq
Today we meet Diane Dubocq, director of list media at MetaResponse Group in Deerfield Beach, FL, where she’s worked for the past four years.
-
Engagement
Target Puts Gift Cards at Center of Holiday Campaign
Target is using gift cards as an incentive to get people to shop in its stores
-
Engagement
Online Gift Card Purchases on the Rise
Consumers are more often moving online to buy gift cards where retailers are offering incentives and other improved experiences
-
Engagement
Loyalty Programs Undergo 2010 Facelift
Next year, loyalty programs will undergo a double facelift
-
Engagement
P&I Postscripts
PETCO: is offering its loyalty members a free photo of their pet if they make a purchase on Dec. 5
-
Engagement
Slow Growth
Despite slower growth, U.S. event marketing and sponsorships was the largest branded entertainment category in 2009. It was forecast to grow 3.6% to
-
Engagement
Now in Vogue
It’s official: It is now cool to clip coupons. Coupon redemption declined steadily between 1999 and 2006, when the number of coupons people turned in
-
Engagement
Slipping and Sliding
The stormy economy has put a hurtin’ on promotional products sales. The third quarter of 2009 saw promotional products sales drop 10.9%
-
Engagement
Faithful Following
Spending on loyalty programs was forecast to grow to $2.19 billion in 2009 from $2.18 billion in 2008, according to the VSS Communications Industry Forecast
-
Engagement
Pride of Placement
If you wonder why branded entertainment is on the rise just think about your own viewing habits. Chances are you’re spending less time watching broadcast TV and more time with niche cable channels or Internet TV