Engagement
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Direct Marketing | Print
DM Holds Good News For Talbots
It takes a strong stomach to set aside a $50 million drop in sales, but The Talbots is fully justified in asking those following the company to do so.
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Direct Marketing | Print
Williams-Sonoma Earnings Not Penalized By Catalog Cuts
Third-quarter 2009 direct marketing revenue for Williams-Sonoma Inc. dropped 8.1% from third-quarter 2008’s level, falling from $327.7 million to $301 million. But this was to be expected, as the company’s total catalog circulation fell 18.1%, and total pages circulated were down 20.6%. More, along with The Forecaster’s Take, follows.
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Direct Marketing | Print
Mail Stream: December 14
A bright orange catalog from Successories featuers a new look, new logo and 196 pages of inspirational merchandise. Soldiers
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Direct Marketing | Print
Talbots Posts Income of $17.2 Million
The Talbots Inc. posted net income of $17.2 million for the third quarter, compared to a net loss of $12.4 million in the prior year.
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Engagement
Subway Adds “Biggest Loser” Contestant, as Spokesperson
Subway has signed one of the contestants, Shay Sorrells, on the hit NBC series, “The Biggest Loser” as a spokesperson during 2010
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Engagement
Coupons, E-mail, Self-checkout Big Winners in Digital Shopping: Study
Digital shopping technologies are changing the dynamics of shopping. Some, like downloadable coupons have made strong gains in influencing purchases, while others, like social media, are lagging
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Engagement
Walmart to Operate FIFA World Cup Shops in its Stores
Walmart has struck a licensing deal with FIFA to operate World Cup stores in nearly all of its markets around the world
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Direct Marketing | Print
Directmail.com Acquires Eagle Direct
Directmail.com, a direct marketing services provider, has acquired Eagle Direct LLC, a direct mail shop specializing in personalized, multi-insert pieces.
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Direct Marketing | Print
Insurers Increasing Medicare Mailings, Says Report
Insurance company direct mail for Medicare offers are expected to rise as much as 20% during this year