Engagement
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Engagement
IRF Names Van Dyke President
The Incentive Research Foundation has named Melissa Van Dyke president responsible for overall management and operation of the foundation
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Engagement
P&I Postscripts
BEST WESTERN INTERNATIONAL: has begun a program called, “Status Match, No Catch” that allows its reward members to match their elite status to that of any other hotel loyalty program
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Engagement
Jiffy Lube Finds Success in Program Benefiting Heart Health
Jiffy Lube International has renewed its commitment to the American Heart Association’s Go Red For Women movement with the reprisal of year three of its Jiffy Lube Maintenance Partners for Life campaign
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Direct Marketing | Print
Charming Shoppes Unveils Single Checkout Site For Multiple Brands
Charming Shoppes, Inc. has debuted an e-commerce site which allows consumers to browse through, and make purchases from, four sub-brands under its corporate umbrella.
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Direct Marketing | Print
Online Is The Way To Shop In Macy’s Fourth Quarter, Year
Retail sales may have been down for Macy
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Direct Marketing | Print
USPS To Run Summer Postage Sale Again
The U.S. Postal Service is planning to run a summer sale on standard mail letters and flats postage just as it did last year.
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Engagement
Corona Extra to be Premiere Partner of ATP World Tour
Corona Extra has signed a deal to become the new global premiere partner of the men’s tennis tour. Corona replaces Mercedes-Benz after its deal expired at the end of 2008
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Direct Marketing | Print
Mail Stream: February23
Workbench magazine has rebranded itself as My Home My Style, and is being promoted through a self-mailer offer. The Sierra Club’s latest fundraising pitch features six animal magnets among its freemiums. And The Cook’s Garden’s latest catalog features a new look.
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Direct Marketing | Print
Margins A Concern At Cabela’s
Score one for direct marketing – sort of. While in both fourth-quarter 2009, as well as the full year, Cabela’s DM activity threw off a higher margin than its retail counterpart, DM’s operating income as a percentage of sales slipped in both periods. More, along with The Eavesdropper’s Take, follows.
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Direct Marketing | Print
Mail Groups Can Live With Delivery Cutback
Given the dire state of U.S. Postal Service finances and the possibility of insolvency, mailer groups were open to the idea of eliminating Saturday mail delivery if it could truly cut expenses.