Engagement
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Engagement
Tracking IZOD: Goodbye 80’s, Hello Indy
Enduring brands are never idle. They are ever changing, ever morphing, ever adapting. They cause trends and get caught chasing them, too, both as victor or victim
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Engagement
Tips for Marketing Road Trips
So you’re heading out on a road trip? Sure, that jazzed up vehicle is bound to be noticed, but how best to get people who don’t happen to be in the area to stop by
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Direct Marketing | Print
Meet the Broker: Terry Hudock
Today we meet Terry Hudock, the managing
owner of Sound Beach Marketing Partners, LLC in
Old Greenwich, CT. -
Direct Marketing | Print
DM Leads Strong Quarter, Year For Chico’s FAS
Same-store sales rose while direct sales leapt for women
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Direct Marketing | Print
RR Donnelley To Acquire Browne & Co.
RR Donnelley will acquire Bowne & Co., Inc., a provider of shareholder and marketing communications services.
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Engagement
Maritz Gains Full Ownership of Amex Incentive Services
Maritz Holdings, Inc. has taken full ownership of American Express Incentive Services (AEIS) after purchasing American Express Co.’s minority interest in the division
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Engagement
Promo Products Relatively Strong on Consumer Recall: PPAI Study
Promotional products work hardest in the kitchen and at the office, and consumers—quite sensibly– favor food baskets and MP3 players over magnets and mouse pads
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Engagement
Digital Coupons Beat Newspapers in 2009: Coupons.com Research
The redemption values carried by digital coupons in 2009 grew ten times faster than those of coupons printed in newspapers, according to statistics from Coupons.com, a digital coupon platform
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Engagement
7 Ways to Make Rebates Work Harder
On the surface, it seems easier for consumers just to go out and buy a product at a discounted rate than to fill out a rebate form. But there are several advantages to offering rebates instead of store discounts, for both your business and your customers
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Engagement
Boubelik and Madden Return to Carlson Marketing
Carlson Marketing, the loyalty company, has hired two industry veterans and former employees: Rick Boubelik as vice president of loyalty strategy and Tom Madden as vice president of loyalty marketing