Engagement
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Engagement
Target Launches Mobile Coupons Nationwide
Shoppers at Target’s 1,740 stores in 49 states can now sign up to have the brand’s discount coupons sent to their mobile phones and can redeem those coupons by having their devices scanned at the checkout counter
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Engagement
Promotional Product Sales Drop Almost 10% in Q4 2009
Sales in the global promotional products industry in the fourth quarter of 2009 were 9.7% lower than sales in the same quarter of 2008
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Engagement
Rite Aid Offers Gift Cards in Exchange for New Prescriptions
Rite Aid is running coupons in its weekly circulars and in other advertising and promotional materials to get people to switch to its prescription services
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Direct Marketing | Print
Neiman Marcus Direct Activity More Profitable In Quarter, Half
Margins for Neiman Marcus
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Direct Marketing | Print
Direct Good, But Retail Better, For J.Crew Group
Direct sales for J.Crew Group rose during the company
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Engagement
The Power of Charitable Member Engagement
It has become a familiar and comforting rite after each of the biggest disasters of the past decade, including the Sept. 11 terrorist attacks, Hurricane Katrina and the Asian tsunami
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Engagement
Advice for CPGs Targeting Four Key Generations: Nielsen
The Nielsen Co. has analyzed the shopping habits of four key generations and has offered recommendations for consumer packaged goods marketers to improve in-store marketing aimed at each of these age groups
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Engagement
Advice for CPGs Targeting Four Key Generations
The Nielsen Co. has analyzed the shopping habits of four key generations and has offered recommendations for consumer packaged goods marketers to improve in-store marketing aimed at each of these age groups.
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Direct Marketing | Print
Urban Outfitters Earnings Surge
Urban Outfitters Inc. reported earnings of $77.6 million for the fourth quarter, an increase over $40.5 million in the prior year.
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Direct Marketing | Print
Yankee Candle Posts $41 Million Net Income
The Yankee Candle Co. Inc. posted net income of $41.1 million for the fourth quarter 0 compared to a net loss of $398.9 million in the prior year.