Engagement
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Engagement
Refund on Callaway Drivers if Mickelson Takes the Masters
There are plenty of ways to encourage consumers to make a purchase. One retailer, Golfsmith International, is using the excitement and huge fan base of the upcoming Masters Tournament to do just that
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Engagement
Athlete’s Foot Pumps Registrations with Nike Giveaway
To build up its in-house mailing database, sports footwear retailer The Athlete’s Foot has launched a 10-day “Accessorize Your Spring” promotion
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Engagement
A&P Will Let Shoppers Save Text Coupons to Loyalty Cards
Grocery retailer A&P plans to partner with the digital incentive platform provider Zavers to offer coupons that users can receive via SMS on their mobile phones
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Engagement
BDA Forms B-to-B Division
Bensussen Deutsch & Associates, Inc., a top merchandise agency specializing in sports and entertainment merchandise activation, has formed a new business-to-business division
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Engagement
P&I Postscript—National Gift Card Corp.
NATIONAL GIFT CARD CORP.: has added four new partners to its list of open and closed loop gift cards available to corporate and incentive industry clients
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Direct Marketing | Print
Williams-Sonoma Gives Multi-Year Catalog Contract To R.R. Donnelley
Williams-Sonoma, Inc. has awarded a multi-year catalog production and distribution contract to R.R. Donnelley & Sons Co.
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Direct Marketing | Print
Direct Revenue Off For Williams-Sonoma
While retail sales slipped somewhat, direct sales dropped significantly for Williams-Sonoma Inc. in 2009. Overall the, company pulled in $3.1 billion in total revenue, down from $3.36 billion in 2008. Direct revenue dropped, both in total dollar amount and in the percentage of the firm
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Direct Marketing | Print
Casual Male Will Focus DM On Active Customers
Not so fast, direct marketing service suppliers. While Casual Male Retail Group Inc. is increasing its marketing budget by $1.5 million, to $20.7 million, in its fiscal 2010 year, you won
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Direct Marketing | Print
Potter Teases Five-Day Postal Delivery Plan to Senate
The U.S. Postal Service would continue to accept and drop-shipped bulk mail as well as deliver and receive express mail seven days a week, despite its forthcoming plan to stop Saturday delivery. Testifying before the Senate Subcommittee on Financial Services and General Government last week, Potter gave an overview of what the USPS plans to propose later this month to the Postal Regulatory Commission.