-
Direct Marketing | Print
The Essentials of Performance-Driven Email Design
More than just an expression of your brand or a collection of graphics and text, great email design requires an actionable plan and measurable goals.
-
Email
The Sum of the Parts, Part 9: Measuring Email ROI
Welcome to the final article in my series about email marketing. I’ve saved a really important topic to the end: measuring return on investment. It’s something that most of us leave to the end or after the event, so it seems fitting to have saved discussion of it for last.
-
Email
Movies Unlimited Gives Cart-Abandonment Email Campaign Rave Reviews
There are several lessons to be learned from Movies Unlimited
-
Email
The Skinny on Gmail’s Priority Inbox
The email cognoscenti are abuzz regarding Google’s rollout of its Gmail Priority Inbox. The bottom line, though, appears to be simple: Email marketers that follow best practices regarding targeted relevancy and engagement will likely benefit from the new feature.
-
Email
Myth Busters: Loren McDonald on “Free” in Subject Lines, Ideal Frequencies, and More
Silverpop’s Loren McDonald dispels misconceptions regarding e-mail subject lines, frequency, and deliverability
-
Email
The Why and How of Dynamic Content Personalization in E-mail
Dynamic content personalization improves the performance of e-mail marketing campaigns by optimizing the visual elements displayed to each recipient. Senders can dynamically change images within the e-mail in real time based on explicit delivery rules.
-
Email
The Sum of the Parts, Part 8: Adding E-mail to the Multichannel Mix
In 2010 we are living in a truly multichannel world where consumers demand the ability to surf the Web for a bargain, flick through a catalog during their coffee break, and enjoy the in-store experience of a retail outlet. E-mail has a role in communicating to participants in any and all of these media and channels.
-
Email
Four Often-Overlooked E-mail Metrics
Some metrics, such as open rates, get much more scrutiny than they arguably warrant. Others, though, are criminally overlooked.
-
Direct Marketing | Print
Q&A: BlueHornet’s Susan Tull on E-mail Creative
E-mail creative is often considered an afterthought: Take what works on the Website, tweak it a bit for the inbox, and hit the
-
Email
E-mail Service Providers: How to Distinguish the Exceptional from the Standard
Fortunately there is an important aspect of e-mail software that marketers can zero in on when evaluating service providers. It
Topic