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Data Driven ROI
Email Segmentation Triples HealthyPet’s Click Rate
When HealthyPet decided to segment its email database, it didn
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Data Driven ROI
Using Uplift Modeling to Slash Email Marketing’s Hidden Cost
In an effort to reach as many customers as possible at minimal financial cost, many marketers overlook the pricey consequences that can result from sending mass, untargeted emails to their entire audience.
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Email
Personalized Recommendations Boost Century Novelty’s Email Response
More and more marketers are boosting conversions and revenue by using dynamic personalization to deliver targeted product recommendations to Website visitors. Not nearly as many, however, are incorporating these product recommendations into their email marketing. But those that do, such as Century Novelty, are seeing an increase in clickthroughs and sales.
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Email
Email 2011: Location, Location, Location
It has been a pinnacle year for location-based technologies, and their emergence has allowed marketers to reach audiences in a more direct and personal manner. Email marketing in particular has benefited from these advances. As we move forward into 2011, it is important for all merchants to understand the power of location-based tools
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Email
Up the Ante with Social Media Spirit This Holiday Season
Santa may not have taken his traditional spot in the shopping center yet, but visions of dancing sugarplums will be upon us soon enough. To expand your marketing reach this holiday season, consider adding the bells and the tinsel of social media into your email program
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Email
Q&A: Making Money While Email and Social Media Make Nice
Now that the talk is less about social media replacing email and more about how the channels complement each other, marketers are striving to ensure that they obtain maximum synergy from using them together. John Foley, Jr., CEO of marketing solutions provider InterlinkONE, discusses the differences between email and social media that make it important to integrate them effectively, and how to do just that.
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Data Driven ROI
The Power of a Customized Email Promotion
We all know customized emails can be effective. Here are some of their most important characteristics
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Email
Paper, Mobile and E-mail Marketing Synch Up
A new service from Mobile i-Mail seeks to remove guesswork from the timing of multichannel, multi-effort campaigns.
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