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Email
Four Things E-mail Can Learn from Social Media
For e-mail to serve the sender well, it must take a few cues from what we find so attractive about social media to begin with
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Email
Oops! Cautionary E-mail Tales
Learning from our own mistakes, while effective, can be painful. That
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Email
The Sum of the Parts—Part 1
Welcome to the first article in nine-part series, The Sum of the Parts, in which consultant Rob Galkoff will discuss the various elements critical to successful e-mail marketing.
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Email
How to Benefit from E-mail Appending
The following guidelines should help you get the most out of appending e-mail addresses to your house file
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Email
To Prevent a PR Nightmare, Apply E-mail Authentication
In an ideal world, everyone would use e-mail authentication. But they don
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Email
How Paula’s Choice More Than Doubled Its E-mail Sales
In less than two years online-only cosmetics brand Paula
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Email
The Five Keys to Sears’s E-mail Success
Triggered e-mails, promotions on transactional messages, improved segmentation: These are a few ways in which Sears Holdings has increased the effectiveness of its e-mail marketing in the past two years
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Email
Spring into Action and Refresh Your E-mail Campaign
At home, I always start my spring cleaning with a checklist: clean the windows, sweep the garage, shake out the rugs. It
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