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Data & Analytics
Major League Soccer Scores With Personalized Email
Email personalization has helped MLS boost email opens by 21% and clickthroughs by 31%.
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Data & Analytics
Big Data is Good—But Big Testing is Better
Consider this the golden age of data in marketing.
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Direct Marketing | Print
Chief Marketer Listline May 13
Lists featured this week include New Hampshire Magazine and American Nurseryman Email.
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Direct Marketing | Print
How to Get More out of Conversion Confirmation Pages
(Search Engine Watch) Conversion optimization focuses on compelling visitors to take a specific action on your site or landing page, but marketers shouldn’t overlook a low-hanging fruit: the purchase/lead confirmation page. Joseph Kerschbaum, senior client strategist for PPC Associates, shares seven tips to improve the confirmation page to set a good foundation for lasting customer […]
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Acquisition
Why The Customer Should Be Central to Inbound Efforts
Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space.
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Data & Analytics
Social, Email Help Charity: Water Raise Awareness
A combination of social media and email marketing helps charity: water fundraise to bring clean, safe drinking water to people in developing nations. “We operate within a $0 marketing budget, so we don’t use traditional marketing methods like direct mail or buying ads,” said Sarah Salisbury, digital marketing manager of charity: water, via email. “We […]
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Direct Marketing | Print
Chief Marketer Listline May 3
Lists featured this week include Association of Healthcare Philanthropy and the Institute of Natural Healing.
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Direct Marketing | Print
Evaluating MailChimp’s Mixed-Media Campaign
(The Daily Egg) It’s easy to fall into the trap of thinking that “marketing” is synonymous with “digital,” but companies need to remember that tangible interactions are a great way to change things up a bit, in a pleasant way. Kathryn Aragon, of The Daily Egg, offers a look into how MailChimp ran a mixed-media […]
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Data & Analytics
Special Report: Multichannel Marketing to Different Ethnic Segments
For marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging.
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Data & Analytics
Nonprofits and Emerging Media: 5 Top Tips
Here are five things to consider when trying to engage more folks for your cause.
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