-
Email
The Sum of the Parts, Part 2: Why Capture Data?
Why capture data? For many of us, this may be a silly question. But, surprisingly, for many others it is not.
-
Email
Energize Your E-mail Subscriber Form
It’s an unfortunate fact of online business that your e-mail newsletter sign-up form can actually be costing you customers. You must scrutinize every aspect of your subscription form in order to make it as effective and appealing as possible
-
Email
E-mail Marketers Focus on Creative Over Lists
Of the 152 senior executives surveyed by consultancy the E-tailing Group earlier this year, 85% said that they were working on creating compelling messaging to boost their e-mail marketing response.
-
Email
Four Things E-mail Can Learn from Social Media
For e-mail to serve the sender well, it must take a few cues from what we find so attractive about social media to begin with
-
Email
Oops! Cautionary E-mail Tales
Learning from our own mistakes, while effective, can be painful. That
-
-
Email
The Sum of the Parts—Part 1
Welcome to the first article in nine-part series, The Sum of the Parts, in which consultant Rob Galkoff will discuss the various elements critical to successful e-mail marketing.
-
Email
How to Benefit from E-mail Appending
The following guidelines should help you get the most out of appending e-mail addresses to your house file
-
Email
To Prevent a PR Nightmare, Apply E-mail Authentication
In an ideal world, everyone would use e-mail authentication. But they don
-
Topic