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Direct Marketing | Print
BACK IN THE INBOX
After shying away from e-mail following the dot-com crash, business-to-business direct marketers apparently are embracing it again, and not just for retention.
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Email
Starbucks Employee E-mail Incentive Backfires
Starbucks had to abruptly rescind an e-mail promotion earlier this week for a free iced coffee for employees, their friends and family because too many people were trying to redeem the coupon.
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Data Driven ROI
How to Write (and Not Write) E-Zine Teaser Copy
Let’s see how good you are. What is the most important element in an e-mail newsletter (other than the content)? Guess again if you said the subject line. Equally crucial is the teaser copy in the newsletter itself.
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Email
Troubling Feature Surfaces on Microsoft Unsub Button
Though marketers are applauding Microsoft for adding an unsubscribe link to its free e-mail service, some are urging the company to rethink a feature that could result in some wanted e-mail getting blocked.
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Email
Stupid Product Watch: EarthLink Makes Bogus ‘Anonymous’ Claim
EarthLink last week unveiled a service it claims will help its subscribers avoid spam.
Dubbed Protection Pack, the service includes a feature called Anonymous Email that gives subscribers five anonymous e-mails managed behind the scenes at EarthLink.
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Email
Another Asian ‘Sledgehammer’ of a Spam Fine
Under a proposed anti spam law in Vietnam, violators would face a maximum fine of 20 million Dong, according to online publication VietnamNet Bridge.
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Email
Pump-and-Dump Spam Works, Sort Of
Those spam e-mails touting penny stocks can be profitable for spammers, according to a recent study.
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Email
Your E-mail Drives More Responses than You Know
Al Gadbut believes you probably have no idea the volume of sales your outbound e-mail drives.
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