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Email
Lyris Introduces E-mail Campaign Mapping Function
Lyris Technologies, the e-mail software provider unit of J.L. Halsey, has unveiled the latest version of ListManager, which includes a function that allows marketers to track e-mail campaign activity geographically.
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Email
Using all-HTML E-mail? Your Q4 Will Be a Nightmare: Exec
Retailers who are still using all HTML e-mail
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Email
Blacklisted Marketer: I’m Not Done with Spamhaus
David Linhardt, the marketer who won an $11.7 million judgment against The Spamhaus Project, says he
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Email
Watching Other People Fight Can Be So Much Fun
The battle between anti-spam vigilantes and online e-mail hucksters is generally pretty entertaining
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Email
The Next Nigerian E-mail You Get May Be For Real
The Nigerian government recently made its single biggest seizure of illegally acquired assets from a dead elected official and pastor, the BBC reported.
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Email
Stupid Activist Watch: Eghads! Monopoly Embraces Capitalism!
The humorless nags, er, well-meaning and enlightened activists at Commercial Alert have worked themselves into a lather over Hasbro giving its venerable Monopoly game a commercial makeover.
Five tokens in the updated version introduced last week are branded products
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Email
Spamhaus to Blacklisted Marketer: Come and Get Us
The Spamhaus Project is thumbing its nose at an e-mail marketer who won a court judgment in Illinois of $11.7 million against the UK-based anti-spam blacklisting group.
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Data Driven ROI
How to Send an E-mail Newsletter Your Customers Will Love
The Internet is overflowing with poorly executed email marketing newsletters. Here’s advice on how to create a newsy marketing communication that people continue to open and actually read. We’ve all gotten them. Some of us, to our vexation and bewilderment, have produced them: email marketing newsletters that fail to keep recipients opening and clicking over time.
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Data Driven ROI
E-Zine Program Helps PTC’s resellers Connect
“You never call, you never write.” Who wants to have their customers say that? Certainly not software marketer PTC, which is seeing an uptick in revenue and customer interaction thanks to an e-newsletter program for its resellers created by IMN.
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Email
E-newsletter program helps PTC’s resellers connect with software prospects
Software marketer PTC is seeing an uptick in revenue and customer interaction thanks to an e-newsletter program for its resellers created by IMN.
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