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Data Driven ROI
Goin’ Legit: Tips for Getting Requested Emails through Filters
The filters that are used to keep spam out of your inbox can also block legitimate emails. Deliverability becomes a problem when filters generate false positives, blocking as many as one in five legitimate emails.
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Data Driven ROI
Test? Yes. Overtest? No.
Want to make sure your e-zine is going to be read?
Heed the ancient wisdom of direct mailers, and test. But do it in a way that is appropriate for the medium, says Reid Carr, president of Red Door Interactive Inc. -
Email
DiGuido Ousted From Epsilon: Sources
Al DiGuido has been fired from his job as CEO of e-mail service provider Epsilon Interactive, Direct Newsline has learned.
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Email
Why E-mail Benchmark Studies are (Mostly) for Idiots
Any e-mail service provider knows that if there
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Email
Spam Arrest and Hormel Face Long Ordeal
It could be 2012 before there is a final decision on whether companies offering products to help fight bulk, unsolicited e-mail can trademark the word
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Email
19% of Commercial E-mail Blocked: Return Path
E-mail inbox providers blocked an average of 19.2% of permission-based commercial e-mail during the first half of 2006, according to e-mail deliverability concern Return Path.
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Email
The Spamhaus Project’s Linford: ‘I Keep the Internet Running’
What is it about being an anti-spammer that gives so many of these guys a God complex?
Maybe they
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Email
Dissent in the Ranks on Monopoly Rant
Turns out not everybody shares our opinion that the group Commercial Alert needs to get a life and stop protesting the commercialization of Monopoly.
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Email
Anti-Spammer Sues Richter, OptInRealBig
A long-time anti-spammer has filed a lawsuit seeking $27.4 million against e-mail marketing firm OptInRealBig, its founder Scott Richter and four of his alleged clients.
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Email
19% of Commercial E-mail Blocked: Return Path
E-mail inbox providers blocked an average of 19.2% of permission-based commercial e-mail during the first half of 2006, according to e-mail deliverability concern Return Path.
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