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Email
Stupid Marketer Watch: Worst Append Attempt Ever
Want to see a real-life example of how not to use e-mail appending?
Pasted below is an actual appending attempt that arrived at one of our Yahoo! accounts recently from Hewlett-Packard.
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Direct Marketing | Print
These Are Deceptive Subject Lines?
A lawsuit filed by a long-time anti-spammer against Scott Richter and his e-mail marketing firm OptInRealBig accuses Richter and his clients of using deceptive subject lines.
However, if the California court agrees that all of the subject lines detailed in the suit are deceptive, some fairly standard direct-marketing teaser-copywriting techniques could be legal landmines in e-mail.
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Email
E-mail Campaign: Jesus Hates the Yankees
Merchants generally like to straddle controversial issues in order to avoid offending any customers. Not BustedTees.com
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Direct Marketing | Print
Six Indicted for E-Greeting Phishing Scams
Six men have been charged with participation in an Internet phishing scam that used e-mail and phony Internet greeting cards to steal credit card numbers, bank account numbers and other personal information from AOL users, the U.S. Department of Justice announced last week.
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Direct Marketing | Print
Oh It’s OK if He Spams
FOR THIS ISSUE’S MOST SELF-important, empty-headed gasbag activist argument, look no further than a recent commentary piece from Doug Moss, publisher
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Direct Marketing | Print
Stay in Touch
YOU NEVER CALL, you never write. Who wants to have their customers say that? Certainly not software marketer PTC, which is seeing an uptick in revenue
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Direct Marketing | Print
Michigan Casts Wide Do-Not-E-mail Net
THE FIRST CHARGES BROUGHT under Michigan’s so-called child-protection do-not-e-mail law show that the state is casting a far wider net than Utah. Far
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Direct Marketing | Print
Someone’s Watching
Brandon Phillips can tell if you’re honoring opt-out requests. More importantly, LashBack’s president and CEO can tell if your company’s affiliates are
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Email
False-Positive Filtering Still a Problem: Lyris
False-positive spam filtering, despite improvements, continues to plague U.S. e-mailers according a study from Lyris Technologies.
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Data Driven ROI
Despite Permission, One in Five Commercial E-mails Blocked
E-mail inbox providers blocked an average of 19.2% of permission-based commercial e-mail during the first half of 2006, according to e-mail deliverability concern Return Path.
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