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Direct Marketing | Print
It Could Get Ugly
RETAILERS THAT STILL USE all-HTML e-mail and there apparently are a lot of them are in for a horrendous online holiday shopping season, according to Epsilon
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Direct Marketing | Print
E-zine Education
WE’VE ALL GOTTEN them. Some of us, to our vexation and bewilderment, have produced them: e-mail marketing newsletters that fail to keep recipients opening
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Direct Marketing | Print
First Impressions
A NEW SUBSCRIBER OPTS IN to receive your newsletter. Great! So you respond with a simple thank-you, right? Not exactly. The right welcome message can
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Direct Marketing | Print
Epsilon Restructures; DiGuido Out
Epsilon Inc. fired a highly visible executive last month and shook up its corporate structure. Al DiGuido, CEO of Epsilon Interactive, was ousted. And
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Direct Marketing | Print
E-mail Delivery Improves Slightly
E-MAILBOX PROVIDERS blocked 19.2% of all permission-based commercial e-mail during the first half of 2006, according to a study by e-mail delivery firm Return Path.
This average is a slight improvement over the 21% reported in the second half last year, the firm noted.
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Email
Bad Reputations Account for 83% of Blocked E-mail: Return Path
While most e-mail marketers think forbidden content is usually why their e-mail gets blocked from recipients, senders’ bad reputations are responsible the vast majority of the time, according to deliverability concern Return Path.
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Email
HTML, Subject Lines Affect E-Mail Open Rates: Study
If electronic newsletter and e-mail efforts have seemed a bit off recently, there may be solace in numbers: Both open rates and click-through percentages fell in first-half 2006 from the second half of 2005, and from first-half 2005’s levels, according to a new study.
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Email
How E-Newsletters Can Help Drive Sales
The Internet is a treasure trove of information, a tool for research, and a conduit for communication. And yet, one of its flaws is that there is almost too much information online: finding exactly what one is looking for can be a difficult and frustrating process, even with the advent of more powerful and intelligent search engines.
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Email
All Eyes on Illinois as Spamhaus Faces Possible Shutdown
Anti-spam group The Spamhaus Project may have severely miscalculated when it thumbed its nose at an Illinois judge
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Email
The Meaningless Open Rate Metric Remains Meaningless: Study
E-mail open rates declined almost imperceptibly in the first half of 2006, compared to the second half of 2005, according to a benchmark study released last week by e-mail service provider MailerMailer last week.
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