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Email
Investing in E-mail Isn’t a Question; It’s Where
With marketers increasingly recognizing the power of e-mail marketing, spending on the channel is expected to show double-digit growth for the foreseeable future. However, industry experts differ on how the increased budgets should be spent.
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Email
Stupid Media/Research Watch: Newsflash! People Hate Spam
We’re having difficulty figuring out who is more stupid, the professor who had to do research to figure out that people dislike spam e-mail more than direct mail, or the trade rags that picked the story up.
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Email
Stupid Bureaucrat Watch: Lots of Capital Letters Join to Fight Spam
Six international anti-spam agencies last week announced a joint initiative to share tactics and legal information in the fight against spam.
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Direct Marketing | Print
Yesmail Must Pay $50,000 Penalty to Settle Can Spam Complaint
The Federal Trade Commission has levied a $50,717 civil penalty on Yesmail Inc. as part of settlement involving a Can Spam e-mail list regulatory complaint.
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Email
Short Cuts
InfoUSA has completed the acquisition of Digital Connexxions, an Oakville, Ontario e-mail marketing firm.
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Email
Breaking the Abusive E-mail Habit
Like junkies and other chronic abusers, even some legitimate businesses can’t seem to stop themselves from abusing their permission-based lists with too frequent, often irrelevant mailings.
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Direct Marketing | Print
E-mail Tops in ROI
THOUGH THE MONEY MARKETERS spend on it is a pittance compared with other channels, e-mail delivers the highest return on investment by a wide margin,
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Direct Marketing | Print
Listen Up
E-MAIL EXECUTIVES ARE GROWING TIRED OF THE lack of attention and budget chief marketing officers give the channel. While they understand that 90% of most
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Direct Marketing | Print
Marketers Test New E-mail Tech
SOME BLUE-CHIP NAMES in marketing and advertising are testing technology that allows senders to embed video in e-mail without any streaming or buffering.
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