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Email
Short Cuts
The San Francisco Chamber of Commerce has chosen VerticalResponse to manage its e-mail marketing programs.
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Email
Your List is in Danger of Being Poisoned
Your marketing efforts could be 100% opt-in and your outbound e-mail could still end up being blocked as spam. The problem: list poisoning.
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Email
Stupid Media Watch: U.S. Tops Spam List … ZZZ
A current example of unbelievably lazy reporting is the many online news outlets regurgitating Internet security concern Sophos
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Email
Experts Weigh in on How to Expand E-mail Programs
With marketers increasingly recognizing the power of e-mail marketing, spending on the channel is expected to show double-digit growth for the foreseeable future. However, industry experts differ on how the increased budgets should be spent.
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Data Driven ROI
Using Email to Battle Buyer’s Remorse
Give your customers something to say by communicating with them post-purchase via e-newsletters and help them overcome their potential buyer’s remorse. Once you’ve assuaged their concerns, assuming your product is at least meeting the customer’s needs or desires, you can aid their future dialogue with colorful details about your product. Then, you can finally turn them into raving evangelists for your product.
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Email
Maximize Your E-Newsletter Value – Tips For Integrating Into Public Relations
Electronic newsletters (better known as e-newsletters or e-zines) are one of the easiest and most underutilized tools companies can use to enhance a Public Relations (PR) or marketing campaign.
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