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Direct Marketing | Print
Chief Marketer Listline June 2
Lists featured this week include Crain’s Business and Blaylock Wellness.
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Direct Marketing | Print
In B2B, Don’t Be Afraid to Test Something New
What’s the best way to connect with the B2B buyer and close the sale? Testing a variety of approaches is the key, according to speakers at the B2B Online event in Chicago this week.
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Email
3 Ways Hybrid Email Technology Will Change Big Data Marketing
Hybrid email marketing which combines the security and access to data of an on-premises system with the ease of use & reliability of the cloud. Is it for you?
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Direct Marketing | Print
Chief Marketer Listline April 22
Lists featured this week include Coins of America and the Wealthy Doctor Newsletter.
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Digital
Why Brand Marketers Need to Truly Connect With Consumers
Learn the pitfalls brand marketers need to avoid when trying to build relationships with consumers.
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Direct Marketing | Print
Chief Marketer Listline April 13
Lists featured this week include Wildwood Press Dog Masterfile and the Daily Bellwether.
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Email
Reaching Millennials With Email Marketing
Just as brands are finally getting a grip on how to navigate the new social landscape to engage their target audiences, there’s another channel that’s turning younger Millennials’ heads—email.
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Direct Marketing | Print
Chief Marketer Listline April 6
Lists featured this week include email files from Pet Industry Professionals Magazine Subscribers and Reader’s Digest.
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Acquisition
Lessons from Harley-Davidson on Seasonal Marketing
Aaron Ormond, manager, customer lifecycle management, Harley-Davidson, shares case studies—and results—on how it successfully markets during peak seasons.
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Data & Analytics
Championship Data Analysis Fuels Boston Celtics
A loyal fan base and targeted data analysis helps the Boston Celtics build relationships with season ticket holders
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