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Email
People ‘Get’ Unsub Buttons Better than You Think: Return Path
Contrary to what many marketers think, most consumers will use unsubscribe buttons when they want off a list, and when they say:
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Email
Excellent! How One Marketer Turned a Lost Tradeshow Booth to his Advantage
Jordan Ayan, CEO of e-mail service provider SubscriberMail recently found himself in just such a situation when FedEx failed to deliver his booth to an American Marketing Association conference in Orlando.
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Email
Spews Blacklisting Look-Alike Site Appears
Apews.org, or Anonymous Postmasters Early Warning System, mysteriously appeared recently in an effort to take up where the seemingly defunct blacklisting site, Spews, or Spam Early Warning System, left off.
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Direct Marketing | Print
MySpace Suing Former Spam King Richter
MySpace.com announced yesterday it is suing Scott Richter — a man who was once considered one of the world’s most prolific spammers, but who said he changed his ways in 2005.
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Email
Origin Selects Silverpop’s Transact for Messaging Campaigns
Lead-generation firm Origin Data has selected e-mail service provider Silverpop’s new Transact e-mail product for its clients’ automated-response e-mail customer acquisition programs.
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Direct Marketing | Print
How to Grow Your Opt-In List More Quickly and Easily
This past fall, two marketers from Siemens presented exclusive results from their recent multivariate Website tests at MarketingSherpa’s Demand Generation Summit
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Direct Marketing | Print
Study Gives Insight Into Direct Mail/E-mail Consumption
Eighty-five percent of women between the ages of 25 and 44 read “snail mail” direct marketing pieces, while 53% of women in the same age bracket who have access to e-mail read e-mail marketing messages, according to new data from the Verttis Communications Customer Focus 2007 survey.
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Email
Goodmail Near Unveiling Proof-of-Delivery Product: Gingras
Goodmail Systems’ plans for 2007 include a new proof-of-delivery product and a marketing push aimed at educating consumers about Certified Email, said the company’s chief executive Richard Gingras.
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Email
Stupid Lawsuit Watch: This Nuisance Needs a Job
For what has to be one of the most ridiculous lawsuits in the history of e-mail marketing, look no further than one brought in the state of Washington against e-mail marketer Virtumundo.
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