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Stupid PR Watch: Sophos Needs Libel Training
Online security firm Sophos has a pretty good PR schtick: Find an online scam or security threat, post a press release warning of it, and watch the press pick it up.
Last week, though, the company went too far and put out a release that could get it sued.
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Rivera Named Interim CEO at J.L. Halsey
Luis Rivera has been named interim CEO at J.L. Halsey, the marketing services firm has announced.
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Roll Over and Click: The ASPCA’s New E-Marketing Tricks
Beg. Sit. Text. Podcast. Good nonprofit!
Give them a biscuit, because The American Society for the Prevention of Cruelty to Animals (ASPCA) has learned some new marketing tricks.
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Keep It On Point: Content Rules in the E-Newsletter Kingdom
A key element of creating a successful e-newsletter is generating content that is relevant and useful to readers. It is here where many succeed or fail.
Experts agree that the worst thing you can do is use your e-zine as a pure-play promotional tool.
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We Mean It, Get Out: Weekend Sherpa Uses E-Newsletter to Target Outdoor Enthusiasts.
San Francisco-based Weekend Sherpa is using a weekly e-newsletter and companion Web site to target folks who want to get away from their computers and into the great outdoors.
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E-News to Go
Yodio Inc. has debuted an audio publishing service and online marketplace it hopes will become a Web community for anyone looking to create, publish, and buy or sell personal audio recordings.
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Short Cuts
ZoneLiving.com, a dietary supplements marketer, has chosen iPost Mailing Manager to launch a series of direct e-mail campaigns targeting its customers.
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Direct Marketing | Print
E-Mail List Prices Drop: Worldata
The price-per-thousand of the most expensive categories of lists fell in January 2007 from January 2006’s levels, with consumer and business-to-business e-mail lists, and newsletter subscriber files experiencing the steepest declines, according to Worldata’s Winter 2007 List Price Index.
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Direct Marketing | Print
Court Halts Bogus Free Software CD Marketer: FTC
A U.S. magistrate judge has temporarily halted a company that the Federal Trade Commission alleges deceptively advertised free software CDs and billed consumers’ credit cards without their permission, the FTC announced yesterday.
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Direct Marketing | Print
Michigan Official Arrested on Online Scam-Related Charges
The former Treasurer of Alcona County, MI, has been arrested for allegedly embezzling more than $1.2 million in public money to invest in a Nigerian 419 advance-fee scam, said Michigan’s attorney general Mike Cox,
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