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Email
Most Maligned Metric: A New Look at Open Rates
The open rate is one of the most cited, and yet derided, metrics in e-mail marketing. And both for good reason: On the surface it seems straightforward enough, but it’s impossible to measure accurately.
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Email
Unsubscribe? It’s a Matter of Trust
Since its inception, the unsubscribe link has had its share of ups and downs related to consumer trust. With privacy and spam concerns at an all-time high, it’s important to examine the truths behind the myths and take steps to restore user confidence.
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Email
Anti-Spammer Mumma on a Major Losing Streak
The courts have not been kind to Mark Mumma lately.
A Virginia judge handed the Oklahoma anti-spam crusader another in a series of defeats recently when she ruled that Omega World Travel
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Email
Goodmail Announces 300% ROI Guarantee Promo
Goodmail announced today it is guaranteeing its customers will see a 300% return on investment or it will reduce its prices accordingly.
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Data Driven ROI
Four Ways to Use Behavioral Data in E-mail to Reach Your Marketing Goals
Behavioral data are just what they seem—data that reveal the buying behavior of our customers and prospects. They generally are associated with Websites where companies capture and analyze the clickstream of visitors.
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Email
Congress May Revisit Can Spam
In a move that should be of great concern to marketers, a Congressional committee has indicated it may hold hearings on the Can-Spam Act of 2003 to assess whether the law needs to be changed.
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Email
Acxiom Acquires Ad Technology Firm Kefta
Acxiom announced today that it has acquired online marketing and advertising technology company Kefta.
Kefta offers dynamic targeting technology that allows marketers to tailor e-mail messages, banners, pop-up ads and Web pages based on such information as clickstream data, previous sites visited, operating system and connection speed.
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Email
Uh, Oh … Congress May Revisit Can Spam
In a move that has “this could be very bad” written all over it, a Congressional committee has indicated it may hold hearings on the Can-Spam Act of 2003 to assess whether the law needs to be changed.
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Email
Your E-mail Sells More than the Products You Feature
In a surprising finding, one marketer has determined that the majority of sales resulting from her e-mail campaigns are not of products featured in the messages.
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