Direct Marketing | Print
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Direct Marketing | Print
Directnewsline
USPS Unveils Holiday Mail Plans THE U.S. POSTAL SERVICE, with the aid of major mailers, has developed fall and holiday mailing plans that it hopes will
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Direct Marketing | Print
Building Muscle
POSING FOR a portrait in his company’s lavish Woodland Hills, CA lobby, Michael Carr, president and CEO of muscle-mag publisher Weider Publications, briefly
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Direct Marketing | Print
Hey, What Ya Wanna Know?
THE PRIVACY PUNDITS are whining about direct marketers in general-and database marketers in particular-having too much of the public’s personal information
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Direct Marketing | Print
After Delays, E-centives Emerge on the Web
HERE’S A NICE little tale about the importance of keeping on your toes when doing Web marketing.Bethesda, MD-based Emaginet (www.emaginet.com), founded
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Direct Marketing | Print
SHOW AND TELL
THE CONCEPT OF giving consumers “access” to their personal data-allowing them to see, and if necessary correct, information marketers possess about them-seems
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Direct Marketing | Print
Field Trip: Chicago Natural History Museum Digs for New Members
THE FIELD MUSEUM of Natural History in Chicago is as well known for research as it is for its exhibits. Beginning next month, the Field will explore uncharted
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Direct Marketing | Print
Customers for Life: Applying Relationship Marketing
THIS IS THE FINAL PART of an excerpt on relationship marketing from the upcoming third edition of David Shepard Associates’ “The New Direct Marketing”
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Direct Marketing | Print
DRTV-Blocking V-Chip Zapped
THE DRTV and advertising industries applauded the Consumer Electronics Manufacturers Association’s (CEMA’s) decision to drop plans to endorse V-chips
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Direct Marketing | Print
USPS May Have Another $1 Billion Surplus
Unless there’s a sudden and sharp decline in mail volume and revenue, the U.S. Postal Service appears to be heading toward its fourth $1 billion surplus
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Direct Marketing | Print
Homework Assignment
IT’S FINE AND good that the market for selling office supplies to small home offices and businesses is growing by leaps and bounds. But how can direct