Direct Marketing | Print
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Direct Marketing | Print
Promises to Keep
Ten months ago, privacy advocate Evan Hendricks predicted that consumer outrage over the privacy issue would approach the fervor of the Civil Rights movement
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Direct Marketing | Print
Queen Gene
She’s svelte, sultry and sloe-eyed. She’s Gene Marshall, a 15-1/2-inch fashion doll that falls somewhere between camp and vamp. And she has her own catalog,
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Direct Marketing | Print
Creating Cookie Monsters
It’s true there are some things you can’t start teaching kids too soon-reading, for example. But marketing? I dunno. But the Girl Scouts of America seem
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Direct Marketing | Print
Harte-Hanks Buys PMSI
Harte-Hanks Inc., San Antonio, has acquired PMSI of Bellmawr, N.J. Terms of the agreement were not disclosed. Curt Byerley will continue to run PMSI,
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Direct Marketing | Print
You Beta Your Life
As the holiday season approaches, readers may find themselves wondering what to buy for that special database marketing manager on their gift list.The
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Direct Marketing | Print
Circling the Wagons
Maybe it’s the postage hike, maybe it’s the stock market. Maybe it’s simple list fatigue. But DMers contacted by DIRECT magazine for our annual forecast
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Direct Marketing | Print
B-to-B DM Stocks Eke Out Slight Increase
Without the impressive stock price gains by computer hardware and peripherals vendors, business-to-business direct marketing companies would not have
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Direct Marketing | Print
This One’s for Free, Kid
Doctors and drug companies are always looking for ways to get their patients to keep taking their prescription medicines over time. One company has come
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Direct Marketing | Print
Minding His Own Business
Peterman isn’t the only one out there who distributes a lavishly illustrated catalog. Why, there’s also Gary Sassaman.Who? Gary Sassaman, publisher, writer