Direct Marketing | Print
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Direct Marketing | Print
Building Profits With Relationship Marketing
We all believe that building a relationship with customers should result in increased retention, repurchases, average order size, sales and profits. But
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Direct Marketing | Print
Queen Gene
She’s svelte, sultry and sloe-eyed. She’s Gene Marshall, a 15-1/2-inch fashion doll that falls somewhere between camp and vamp. And she has her own catalog,
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Direct Marketing | Print
Creating Cookie Monsters
It’s true there are some things you can’t start teaching kids too soon-reading, for example. But marketing? I dunno. But the Girl Scouts of America seem
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Direct Marketing | Print
Ballad in Plain DM
While wandering by a souvenir stand before a recent Bob Dylan concert at Madison Square Garden we spotted a stack of color brochures on the counter. Unlike
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Direct Marketing | Print
Web Advertising Costs Drop
With a few exceptions, Web advertising became cheaper in 1998 than in 1997, according to a survey by Boca Raton, FL-based WebConnect, a sister company
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Direct Marketing | Print
Promises to Keep
Ten months ago, privacy advocate Evan Hendricks predicted that consumer outrage over the privacy issue would approach the fervor of the Civil Rights movement
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Direct Marketing | Print
Direct to the Dope Show
Just when you thought direct marketing was getting drab, shock rocker Marilyn Manson livens things up by joining its ranks with his own online retail
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Direct Marketing | Print
Listline
One Claim Dropped in D&B Lawsuit Though he is allowing the case to proceed, a federal judge has thrown out a claim in a lawsuit accusing Dun & Bradstreet
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Direct Marketing | Print
Fidelity’s Future
Then Stephen A. Cone joined Fidelity Investments last February as president of customer marketing in its retail group, his mission was to bring a more
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Direct Marketing | Print
A Marketing Strategy Checklist
Whether a marketer is initiating a contact strategy program for the first time or trying to find ways to improve an existing program, the thought process