Direct Marketing | Print
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Direct Marketing | Print
AirTran, What’s Wrong With You?
AirTran is a dinky airline that used to be called ValuJet until one of its planes crashed in the Florida Everglades, which didn’t do much for the airline’s
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Direct Marketing | Print
Successful team selling
Customers evaluate your company’s sales and service based on how well you provide accurate information and quick solutions. Seamless customer support
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Direct Marketing | Print
Keeping in Touch
Three-Martini lunches are kind of like the 1960s-if you remember them, you weren’t there. By the time all parties sobered up, a contract had been signed,
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Direct Marketing | Print
RAPP COLLINS: LABOR OF LOVE
Who says you can’t have a hard nose for business and a heart of mush? Ask any of the designers, copywriters, marketers or other Rapp Collins staffers
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Direct Marketing | Print
All of a Piece
We all know all about the traditional direct mail package.There’s an envelope. Inside there’s a pitch letter, a brochure, a response mechanism and a lift
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Direct Marketing | Print
Isuzu Taps Database, Gets Big Results
Sorry Experiences in direct mail almost turned American Isuzu Motors Inc. off to the medium in mid-1997.Earlier that year, the Whittier, CA automaker’s
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Direct Marketing | Print
Cut, Style and Sell
Vain was merely Seattle’s most happening hair salon a year ago. Now, founder and president Victoria Thomas Gentry has a sprouting consumer and business-to-business
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Direct Marketing | Print
FLORSHEIM INTERNATIONAL: ON THE RIGHT FOOT
Pity the poor news editor, buried by a daily stream of press releases. Whether mailed, e-mailed or faxed, many messages get lost in the mound that piles
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Direct Marketing | Print
What’s Good for the Goose…
Santa’s elves aren’t the only ones who face extra stress during the holiday season. For example, consider catalog telereps.The Wall Street Journal did
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Direct Marketing | Print
BIG-TIME KID STUFF
Blame it on B’omarr Monk.The spidery-looking droid from “Star Wars”-who only appears in “Return of the Jedi” for a few seconds-inadvertently led toy titan