Direct Marketing | Print
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Direct Marketing | Print
Virtual Fantom
Lynn Fantom, K2 Design Inc.’s CEO, wouldn’t be surprised if e-commerce profits doubled next Christmas. “The penetration of the market is still low enough
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Direct Marketing | Print
The Net’s Horsepower
One reason shopping online proved so popular over this past holiday season was that the Web offered truly novel gifts, available nowhere at retail.Here’s
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Direct Marketing | Print
Banks, Brains, Beans and Brunch
As of this writing it’s the first of January 1999, which means it’s either time to reflect on the previous year or contemplate the coming 12 months. Since
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Direct Marketing | Print
Some Thoughts on 1999
1999 not only marks the end of a decade, but the end of a 10-year period during which direct marketers were constantly urged to change their management
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Direct Marketing | Print
The Europeans Are Coming!
The U.S. Postal Service has stopped poking its finger into the eye of domestic competitors by abandoning the use of comparative advertisements.While these
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Direct Marketing | Print
Marketing Outside City Limits
Think Rural markets represent a dead end for direct marketers? Think again. Today, small-town folks are more likely to own their own business than be
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Direct Marketing | Print
Under Wraps
Thought the anonymity of a plain brown wrapper was purely for smut? Think again.For a $10 surcharge above the $29.95 six-issue subscription price, the
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Direct Marketing | Print
LESTER WUNDERMAN: SECOND ACT
Since leaving Wunderman Cato Johnson a year ago at age 77, Lester Wunderman has-as he has done many times before-reinvented himself.Wunderman no longer
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Direct Marketing | Print
Spelling Lessons
If you have a Judeo-Germanic jawbreaker of a name like “Jonathan Boorstein,” you can expect to be misspelled as well as mispronounced.Nevertheless, it
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Direct Marketing | Print
High-Speed Steel Sales
Major Steel Mills and value-added resellers are about to have an independent online trading forum available to them with e-steel (www.e-steel.com), a