Direct Marketing | Print
-
Direct Marketing | Print
Dialing for Dictators
Supporters of former Chilean dictator Augusto Pinochet are using telemarketing to raise money to pay for his legal fees and other expenses he has accrued
-
Direct Marketing | Print
THE Weakest Link
Both the beauty and the curse of the telephone channel is the two-way access it gives customers to your company in real time. When it works well it is
-
Direct Marketing | Print
Telephone Turnaround
After several years of lackluster sales, Optronics International Corp. is restructuring and developing professional telemarketing programs to prequalify
-
Direct Marketing | Print
A Ringing Endorsement
Nonprofits groups, like for-profit direct marketers, are running to the phone -but they’re doing it selectively. Telemarketing for donations can be expensive,
-
Direct Marketing | Print
Signature Group Plans Mexico Test
The Signature Group, Schaumburg, IL, is about to test its first loyalty reward program in Mexico, using a U.S. teleservices agency to handle inbound calls.The
-
Direct Marketing | Print
The Phillips Upgrade
Phillips Publishing Inc. has expanded its database marketing capacity at its 50-station inbound call center in Potomac, MD, as part of a three-year automation
-
Direct Marketing | Print
Join the Club
Hoping to offset sagging catalog sales, Damark International Inc. is investing more resources in membership clubs sold primarily by inbound telemarketing.In
-
Direct Marketing | Print
Calling Capitol Hill
With the 1999 legislative season in full swing, lawmakers in 18 states are considering legislation requiring telemarketers to maintain do-not-call lists
-
Direct Marketing | Print
Beyond Rip & Read
Rip-and-read is an old broadcast journalism term that stems from the days when news stories were ripped right from news tickers and read by anchors. The
-
Direct Marketing | Print
Improve Your QA, ASAP
Business has been booming in the telemarketing industry. Telesales is becoming a marketing vehicle of choice at many companies due to its interactive