Direct Marketing | Print
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Direct Marketing | Print
Roosevelt’s Cape
AT A DINNER PARTY thrown by Don Chilcutt years ago, I found myself sitting next to cataloger John Peterman. Chilcutt, who managed Peterman’s list, hoped
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Direct Marketing | Print
Wells Fargo Launches ATM Advertising
WELLS FARGO BEGAN an innovative program March 1 that places advertisements at many of the San Francisco bank’s automatic teller machines in and around
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Direct Marketing | Print
One Big Happy Web
THE INTERNET brings far-flung people together, and in our postindustrial, postmodern, peripatetic information age (some nice big words, huh?) that can
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Direct Marketing | Print
Get in the Game
THE HOUSE Postal Subcommittee has completed hearings on chairman John McHugh’s Postal Modernization Act of 1999, a bill five years in the making. But
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Direct Marketing | Print
DIRECT NEWS LINE
Intellipost Changes Name to MyPoints.com INTERNET MARKETER Intellipost Corp., San Francisco, has changed its name to MyPoints.com Inc., the name of the
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Direct Marketing | Print
Online Securities Firm Seeks ‘Street’ Justice
THE GROWING LIST of online trademark lawsuits got a new entry last month-one with a couple of new wrinkles.Web Street Securities, an online securities
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Direct Marketing | Print
THEY GOTTA WEAR SHADES
TO PERSUADE INFORMATION technology executives to tune into a virtual seminar on its latest Unix-based computer network software system, Sun Microsystems
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Direct Marketing | Print
A Public Service Making the Public Nervous
I LIKE TO THINK of myself as a good citizen. I pay my taxes. I don’t litter. I’ve even been known to vote on occasion.But enough is enough.If the past
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Direct Marketing | Print
Wan ted: IT Professionals
NECESSITY IS THE mother of invention and when unemployment rates head toward naught, it’s necessary to get savvy about attracting skilled workers.In Michigan’s
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Direct Marketing | Print
Taking Stock
THE RECENT ROCKINESS in the catalog business-the near-fatality of J. Peterman Co., the dumping of books by Genesis Direct, soft holiday and early-spring