Direct Marketing | Print
-
Direct Marketing | Print
A Vision(ary) in Soy
THE OVERWHELMING majority of chief executive officers at the top 25 U.S. food companies are convinced they can become great visionaries of our day-if
-
Direct Marketing | Print
Wan ted: IT Professionals
NECESSITY IS THE mother of invention and when unemployment rates head toward naught, it’s necessary to get savvy about attracting skilled workers.In Michigan’s
-
Direct Marketing | Print
Pine Cones in the Attic
DON DAVIS says his company Aunt Vera’s Attic-like many great things-happened by accident.”I made a decoration for my own mailbox 16 years ago and the
-
Direct Marketing | Print
CREAM of the CROP
THE 21ST ANNUAL John Caples International Awards was the show that almost wasn’t.Last year’s bash left the organization broke, without even enough money
-
Direct Marketing | Print
Medical Alert
TALK ABOUT purposes. Last month, the U.S. Senate introduced legislation seeking to tighten privacy on personal medical information. Meanwhile, the Health
-
Direct Marketing | Print
For Web Success, Affiliate
ONE OF THE most effective ways to market on the Web is through so-called affiliations. One of the most effective “affiliators” has been Bill Lederer,
-
Direct Marketing | Print
Credit Card Crackdown
A BILL TO AMEND the Truth in Lending Act to require more disclosures in credit card solicitations has been introduced in the U.S. House of Representatives
-
Direct Marketing | Print
List Source
U.S. Fencing Association The U.S. Fencing Association list names 17,590 active members. Most are between 18 and 35 years old. Cost: $90/M Selections:
-
Direct Marketing | Print
Media Mix
IT’S LITTLE WONDER that our media-rich world drowns out the impact of a single ad or direct response piece. Integrated marketing, which uses a number
-
Direct Marketing | Print
Real-World Modeling-It’s Not About Tools
OCCASIONALLY THERE ARE articles in the trade and academic press about the relative merits of neural networks, logistic regression and what I’ll refer