Direct Marketing | Print
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Direct Marketing | Print
Up in the Air in Europe
THE OUTCOME OF the current European Union-United States talks on the EU’s data-protection directive-and of the so-called safe harbor measures proposed
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Direct Marketing | Print
Due North
D L. RYAN COS., Westport, CT, has established a beachhead in Canada. Its new office, headed by Amey Harding in Toronto, will likely become full service
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Direct Marketing | Print
SUPER CELLAR SELLER
After due consideration, Adam Strum suggests a viognier as an appropriate wine with which to surf the Internet.”Or if you prefer a red, something light
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Direct Marketing | Print
GARBING AND GABBING
Imagine getting invaluable customer feedback on your products. “I like them but they need to be a little wider around the legs…Like totally drek and
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Direct Marketing | Print
The Sky’s the Cyberlimit
IN-FLIGHT CATALOG company SkyMall Inc. has big Internet plans for this year-and will spend $27 million ($20 million more than last year) to see them through.The
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Direct Marketing | Print
Directives Debut
TWO NEW DIRECTIVES on e-commerce and distance selling of financial services were scheduled to be debated in the European Parliament earlier this month.Alastair
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Direct Marketing | Print
The Brand Plays On
ONCE UPON A time, retail catalogs were about getting customers into the store to buy product. Each and every customer received a catalog for each and
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Direct Marketing | Print
Press: 1 to Build a Relationship
WE MUST CONFESS we don’t much like informational newsletters and magazines designed to help a company’s customers better enjoy a product or service. As
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Direct Marketing | Print
Beyond the Bag
AFTER HANDING OUT 100,000 co-op giveaway bags to departing Super Bowl fans in January, Bob Perlstein, president of LCC Inc. in Atlanta, was so enthusiastic
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Direct Marketing | Print
Divine Mission: A 1907 Direct Mail Letter
THOUGH IT’S true that most early direct mail was junk, one does stumble from time to time upon a gem-a letter that casts light not only on the mailer’s