Direct Marketing | Print
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Direct Marketing | Print
GARBING AND GABBING
Imagine getting invaluable customer feedback on your products. “I like them but they need to be a little wider around the legs…Like totally drek and
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Direct Marketing | Print
The Sky’s the Cyberlimit
IN-FLIGHT CATALOG company SkyMall Inc. has big Internet plans for this year-and will spend $27 million ($20 million more than last year) to see them through.The
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Direct Marketing | Print
Directives Debut
TWO NEW DIRECTIVES on e-commerce and distance selling of financial services were scheduled to be debated in the European Parliament earlier this month.Alastair
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Direct Marketing | Print
The Brand Plays On
ONCE UPON A time, retail catalogs were about getting customers into the store to buy product. Each and every customer received a catalog for each and
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Direct Marketing | Print
Press: 1 to Build a Relationship
WE MUST CONFESS we don’t much like informational newsletters and magazines designed to help a company’s customers better enjoy a product or service. As
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Direct Marketing | Print
Beyond the Bag
AFTER HANDING OUT 100,000 co-op giveaway bags to departing Super Bowl fans in January, Bob Perlstein, president of LCC Inc. in Atlanta, was so enthusiastic
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Direct Marketing | Print
Divine Mission: A 1907 Direct Mail Letter
THOUGH IT’S true that most early direct mail was junk, one does stumble from time to time upon a gem-a letter that casts light not only on the mailer’s
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Direct Marketing | Print
GMHC Mailing Draws Fire
A TEST MAILING in March of a Gay Men’s Health Crisis fundraising letter using the Matthew Shepard tragedy as a hook to ask people to donate to the organization
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Direct Marketing | Print
Quill Enters the British Market
THE QUILL office supply catalog has been introduced in the United Kingdom by parent firm Staples Inc.-the first step of a general expansion in Europe.Since
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Direct Marketing | Print
Strasbourg Snapshots
FEDMA Elects New Chair Ivan Hodac was elected the new chairman of the Federation of European Direct Marketing last month. Hodac, who will serve for two