Direct Marketing | Print
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Direct Marketing | Print
Is It CRM – or DRM?
Though they’ve used the Web to raise money for the victims of catastrophes like Hurricane Mitch, nonprofit charities see even more promise in it as a
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Direct Marketing | Print
MEDIA WATCH: DRTV Guide
Considering it’s on the coffee table of almost every household in America, TV Guide could be viewed as a fairly populist magazine. It comes as a surprise,
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Direct Marketing | Print
Insuring a Qualified Lead
E-mail lists aren’t the only prospect sources costing a pretty penny: An insurer specializing in the SOHO and small business market charges its field
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Direct Marketing | Print
One, Two, Free Ringy-Dingies: Rewards help GTE Airfone build a customer database
Lily Tomlin’s “Ernestine the Operator” once rhapsodized about the phone company’s technology outstripping technicians’ know-how. “Watch this,” she snorted,
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Direct Marketing | Print
Direct Response Acquires Solar Direct
Consumer card pack publisher Direct Response Inc., Omaha, NE, has purchased Solar Direct, the card pack publishing division of Solar Communications Inc.
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Direct Marketing | Print
Will the Real Direct Marketers Please Stand Up!
I’m having professional identity problems. Perhaps it’s a question of reality vs. perception, but for years I’ve been getting the same frustrating question
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Direct Marketing | Print
BOOKSHELF: Virtual Literature
How the Web Was WonPatterning its style after character-driven narratives such as “Barbarians at the Gate,” Paul Andrews’ “How the Web Was Won: Microsoft
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Direct Marketing | Print
Online Brokering the Food Deal
Dave Laukat knew he had to find a better way.Laukat had built Chicago-based Best Foods into a $42-million-a-year business by supplying such giants as
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Direct Marketing | Print
Charles P. Roman: A Gloriously Healthy Life
While the world was focused on the tragedy at Martha’s Vineyard, I was saddened by a death much closer to home: that of Charles P. Roman, age 92.Who was