Direct Marketing | Print
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Direct Marketing | Print
The Steak – and the Sizzle
A tight labor market in its home base of Omaha, NE, turned up the heat on Omaha Steaks Inc.’s teleservices operations, leading the mail order meat marketer
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Direct Marketing | Print
Starbucking
Starbucks’ notion of managing customer loyalty and relationships is curiously postmodern. The signs and signifiers are all there, but they’re clapped
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Direct Marketing | Print
InfoUSA Hires Susan Henricks
InfoUSA has named Susan Henricks executive vice president. Henricks will join the Omaha, NE compiler from First Data Enterprises, where she is managing
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Direct Marketing | Print
Hanging on the Telephone
If you’re planning on moving anytime soon, I have some advice. Don’t! Stay put! So your roof leaks and every house on the block has been burglarized twice
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Direct Marketing | Print
Ready, Fire, Aim!
Starting with the wrong assumptions on the telephone is like rolling a boulder uphill. While it can be done, you’ve got a much better shot at success
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Direct Marketing | Print
Keep on Trucking: New postal rate case could mean big savings
Want to save $2.4 million mailing 300 million pieces?Rose Flanagan maintains that’s exactly what you can do thanks to the latest postal rate case.As a
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Direct Marketing | Print
Aquarium Hobbyists
Within the last two years discount pet superstores have become the primary shopping source for freshwater (as opposed to saltwater) home aquarists, supplanting
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Direct Marketing | Print
Drop-Dead Deadline: Moment of decision nears on ALC-DMI deal
As DIRECT went to press, the clock was ticking on the proposed American List Counsel Inc./Direct Media Inc. deal. A non-binding letter of intent signed
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Direct Marketing | Print
Go Ahead, They’re Listening: ATT Wireless debuts automated monitoring system
ATT Wireless Services has instituted an automated call monitoring program to track and measure the performance of a growing number of telereps employed
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Direct Marketing | Print
Penetration Models vs. Response Models
Let’s say you want to predict the probability of your customers’ response to one or more promotions – an upcoming direct mail or telemarketing effort,